Revenue Plateauing? Don’t Let Outdated Brand Messaging Hold You Back

Copywriting For Coaches

Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing.

You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh, that’s me!” And this creates some predictability and safety and security. But deep down, you know that you’ve evolved, grown, changed. You’re being called higher. You’re meant for more…And yet, you've spent so much time and energy building a brand and credibility talking about this one thing, that it is now terrifying to shift. So how do you take the leap and get comfortable in the discomfort?

You're seeing this revenue plateau or even a dip because you have evolved. Maybe your offer has evolved, your pricing has evolved, but you have not evolved your messaging or your ideal client to go with it.

We're going to talk all about how to elevate your brand messaging in five simple and smart steps.

[00:00:26] Challenges in Brand Messaging

[00:03:09] Authentic brand voice and its impact on business

[00:04:06] Signs that it’s time to elevate brand messaging

[00:06:04] 5 Step Guide to Elevating Brand Messaging

[00:12:04] Embrace an Embodied Decision (deep reflection Qs here!)

[00:18:48] Case Study Client Example of Speaking Coaching Elevating Brand Messaging

LINKS MENTIONED:

• A beautiful design will attract the eye, but the message is what gets a potential client to move forward. Before spending big on custom visual branding, elevate your brand with messaging that resonates. (Entrepreneur.com)

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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/dont-let-outdated-brand-messaging-hold-you-back

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