The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand ...
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Neville Medhora hosts a podcast about all sorts of topics including copywriting, life, web stuff and more. A great supplement to CopywritingCourse.com, NevBlog.com, and SwipeFile.com.
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also be ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Want to be both a parent and a business owner — and actually enjoy it? Then let's play! I’m on a mission to make business ownership as fun as child's play for moms and dads. I interview mompreneurs who are rocking this double gig of parenting and business ownership — with some even throwing homeschooling into the mix. We'll talk about playful productivity, tools and tech for online businesses, sales, marketing, copywriting, and the playful life. You're in the right place if you want to build ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing. It’s all deliciously dished up here, on So Crisp. Yum!
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Want to boost your website's visibility on Google and enhance your brand's reputation? We'll guide you on transforming your business from relying on referrals or direct sales to becoming an inbound marketing powerhouse using thought leadership, ultimately generating high-quality Marketing Qualified Leads (MQLs). Look no further than our digital marketing podcast, your go-to resource for all things search marketing & demand generation. Search engine optimization (SEO) + Paid Media (PPC) = new ...
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Welcome to Straight Talk with Sally. Are you ready to start living life on your terms as a coach or course creator? Well, it's time to stop making excuses and start taking action and gettin' s#%t done. Join Sally as she educates and inspires with thought provoke conversions on Sales, Marketing & Mindset, on what it takes to be a successful 7-figure female entrepreneur while balancing family and lifestyle.
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Are you looking for a podcast that'll get your creative juices flowing - and help you level up in your business? Introducing "The Leanne Shelton Podcast" - a podcast featuring both solo and guest episodes that's all about marketing, sales, copywriting, business growth, and mindset. Hosted by SEO copywriter, trainer, and speaker, Leanne Shelton, this podcast is your one-stop-shop for 'infotainment' in this space to help you smash your small business goals.
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Email Marketing Insiders is a weekly podcast hosted by Mike Eyo (Max Your Sales) and Jason Webb (Emailforce). The duo share cutting edge email marketing strategies that will grab your reader's attention and compel them to click...You will also hear from today's most successful online entrepreneurs, which means you can get ACTIONABLE ADVICE on what’s working RIGHT NOW. Each episode features golden nuggets of knowledge, internet resources, and action steps. Learn little-known email copywriting ...
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Click. Click. Click. That’s the sound of you doing anything OTHER than writing your copy. Sales page needs to be written? Ummm, *after* my second cup of chai. Emails are underperforming? Maybe I’ll skip the weekly email. Blank page mocking you? Let me scroll other accounts on Instagram… When you’re feeling stuck with your copy and are in avoid-or-ignore mode, copywriting can feel like a dark art practiced only by mysterious scribes in secret ways. That’s when you either give up on your copy ...
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Simple Content Marketing for Mompreneurs | Website SEO, Keywords, Content Creation, Blogging, Online Business, Organic Marketing
Katie Flores | Marketing Mentor, Web Designer, Christian Entrepreneur, SAHM
*** TOP 3% PODCAST GLOBALLY*** Welcome to the Simple Content Marketing for Mompreneurs Podcast. I know you are tired of feeling overwhelmed and intimidated by SEO. You want to grow your online business visibility and drive traffic to your offers organically, but you’re not getting found in search results. You’ve probably spent loads of time Googling things like “How to find the right keywords”, or “How to increase website traffic using Google”, or just maybe, “SEO for dummies”. You know you ...
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Higher sales page interaction, Redesign of RXBar, Can't Skip Ads, Ayman and Better title needed.
8:18
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We upgraded a sales page, resulting in a 75% increase in engagement: more on-page time, better interactivity, and higher sales. Now offering our successful strategies to medium-to-large companies through detailed split-testing of their copy, design, and layout for maximum conversions. Highlighting RXBar's shift to a powerful copy-centric approach, …
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EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates
8:54
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Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversio…
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Mastering Sales Page Headlines: Part 5 of Our 16- Part Quick Tip Podcast Series
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In this episode, Sally explores tip number 6 in our 16-part series, focusing on the importance of clearly distinguishing between features and benefits on your sales page. Understanding this key principle is crucial for conversion. We discuss how to effectively communicate the benefits of your offer, avoiding industry jargon and speaking directly to…
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In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They e…
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Case Study: $6,000 From 6 Emails Written In One Power Hour Copywriting Session
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This is how one power hour copywriting session turned into $6,000 from effective email campaigns! It’s no secret that crafting effective email campaigns is a skill that can transform your business. This case study will demonstrate how expertly written emails with a well-thought-out strategy effectively converted readers. My client, who canceled eve…
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Sales Psychology: Decoding Buyer Types and Consumer
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Today, Sally discussed eight different buyer types—impulse buyers, budget-conscious buyers, needs-based buyers, luxury buyers, brand-conscious buyers, research-oriented buyers, impersonal buyers, and relationship buyers—detailing their characteristics, main objections, and strategies to overcome these objections during sales conversations. By activ…
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Mastering Sales Page Headlines: Part 4 of Our 16-Part Quick Tip Podcast Series
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In the fourth part of our 16-part Quick Tip Podcast Series on crafting a converting sales page, we focus on presenting the offer. After grabbing attention, qualifying your audience, and disqualifying unsuitable clients, introduce a compelling opportunity like a book, course, or free consultation. Explain how your offer is unique and beneficial, add…
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Hotel Temptations, Podcast Frenzy, and Sci-Fi Thrills and Copywriting Course Sale
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At a hotel with tempting full-sized Aesop shampoos and conditioners, a $50 charge looms if taken, matching the retail price. Meanwhile, the Kill Tony podcast, recorded live in Austin, is surging in popularity since Tony Hinchcliffe's appearance on The Roast of Tom Brady, making tickets nearly unattainable, and there's excitement around Pushing Ice …
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Mastering Sales Page Headlines: Part 3 of Our 16-Part Quick Tip Podcast Series
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In this episode, we explore the third part of crafting a converting sales page: Disqualify. This strategy helps remove clients who aren't a good fit, saving you from unproductive sales calls and dissatisfied customers. Inspired by Perry Marshall's "80/20 Sales and Marketing," this tactic, known as "racking the shotgun," emphasizes qualifying prospe…
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The Five Best Books For Online Entrepreneurs To Read This Summer
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This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve h…
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In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience. Tune in as Branda discusses: Evaluating you…
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Do you need help determining the right price for your products or services? Pricing isn't just a number; it's a crucial part of your business strategy that impacts your sales, profitability, and brand positioning. In this episode, we dive deep into the best pricing strategies that can help you optimize your revenue and enhance customer satisfaction…
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Coaching vs Consulting Understanding the Difference and Finding the Right Fit with Paul Lemberg
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Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated. He shared stories of how he 5x companies as well as the secret weapons in B2B selling. We discuss practical tips for finding the right business …
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Mastering Sales Page Headlines: Part 2 of Our 16-Part Quick Tip Podcast Series
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In this episode, we dive into the second part of crafting a converting sales page: Qualify and Excite. Begin the next paragraph with a compelling sentence like, "If you'd like to," and explain why this page will be the most important thing they read this year. The goal is to get them super excited and remind them that you have something valuable to…
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TPM#34 Creating or revamping your website? Do it like a Lazy Genius!
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Get ready to make website development a breeze! In this episode, Shelley Tonkin Smith is diving back into the world of websites, showing us how to tackle website creation or revamp projects without the stress. She's applying Kendra Adachi's Lazy Genius principles to website creation, making the process fun and manageable. Shelley walks us through t…
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How people meet, Running a Digital Business, Rethinking Conferences and Networking, Sauna Setup and Economic Growth
7:53
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Online dating is now the main way couples meet, my newsletter scraper declutters inboxes, a chart shows changes in the biggest economies, I added a sauna to my home gym, networking at conferences and podcasts provide great insights, and knowing the costs is key to running a digital businessBy Neville Medhora
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In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about. Minnie interviews co-host, Ella, as she is brilliant at them and has tons of experience of successful product/service launches by crafting killer sales pages. We will cover: The difference between a sales p…
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Mastering Sales Page: Part 1 of Our 16-Part Quick Tip Podcast Series
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In this episode, the first part of our 16-part series on crafting high-converting sales pages, we delve into the critical importance of headlines. We draw inspiration from marketing gurus like Neil Patel, advocating for clear, concise headlines that immediately communicate value. We emphasize the role of compelling subheadings to provide context an…
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EP 55 | Want People to Buy? Try These Sales Tactics
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Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing…
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Maximize Conversions With These 4 Effective Copywriting Strategies
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Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At every stage of business, understanding how to craft compelling copy can significantly impact your success. Today, we explore four effective copywriting strategies designed to help you maximize c…
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In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to fin…
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Unveiling Our Exciting New Software Project: Enhancing Customer Experience
16:20
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In this episode, we focus on creating a smooth customer experience. Sally shares her excitement about a new software project designed to prioritize ease of use for non-tech-savvy business owners. We discuss the importance of UI (User Interface) and UX (User Experience). UI is the visual part users interact with, while UX is about the overall journe…
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Copywriting in the Age of AI with Nick Usborne Ep. 610
40:13
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Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to hav…
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Quick Tip on the Five Principles of Good Copywriting
5:52
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In this episode Sally shares five essential principles for crafting good copy that converts. First, focus on storytelling to connect with your reader by sharing relatable experiences. Elicit emotion through impactful sentences. Second, maintain a single, clear call to action to guide your audience effectively. Third, add urgency and scarcity to pro…
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Starting Late, Thriving Now: Business, Wellness, and Creative Ventures
10:02
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Business and marketing insights, inspirational personal journeys, wellness and lifestyle investments, practical entrepreneurship and cultural and personal enrichment.By Neville Medhora
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In this episode, Sally provides practical tips for brainstorming compelling copywriting. She urges listeners to answer key questions: why potential customers need their offer, what benefits it provides, and why they should care. Sally emphasizes using social proof like testimonials and keeping language simple and relatable. She encourages brainstor…
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Revenue Plateauing? Don’t Let Outdated Brand Messaging Hold You Back
24:29
24:29
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Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing. You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh…
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The Power of Collaboration to Grow Your Network with Lauren Fulton
35:54
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In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow…
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54 | Busting 4 Myths About Storytelling in Email Marketing
10:35
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Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen. Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling …
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Inbox Overload: Managing Multiple Social Media Messaging Accounts
21:32
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Feeling overwhelmed by the flood of messages from multiple social media platforms? Join our live session where we’ll dive into practical strategies for managing and organizing your inbox across various accounts. Learn tips and tools to streamline your communication, reduce stress, and stay on top of your social media interactions. Don't forget to l…
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Quick Tip on Differences Between A Long-Form and Short-Form Sales Page
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In this episode, Sally discusses the pros and cons of long-form and short-form sales pages. Long-form pages offer more chances to convince buyers, improve SEO, and address objections but can be overwhelming. Short-form pages quickly convert visitors and work well for lower-ticket offers but may leave questions unanswered and have fewer SEO benefits…
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Customer Research Mastery: Insights from Dr. Mimi Zhou
36:17
36:17
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Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder. In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou. Mimi, a conversion copywriter and email strategist, highlights the pivot…
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Monetization strategies for social media, "Time Compression", Short-form content traction and scheduling social hangouts efficiently.
9:28
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Tips on making money through social media, starting from posts to newsletters, community building, and bigger projects. How our early experiences shape our beliefs and nostalgia. Why short videos are becoming more popular on social platforms, like YouTube.By Neville Medhora
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Quick Tip on Choosing Your Sales Page Format
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In this episode of "Straight Talk with Sally," Sally Shor explores creating effective sales pages. She discusses video sales letters (VSLs) for those who prefer presenting without being on camera, using PowerPoint slides and voiceovers, and traditional written sales pages. Sally emphasizes the importance of high-quality copy and tailoring content t…
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Mike Feldstein - Riffing on Business Ideas
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Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers. 10+ years ago he got into the “Disaster Business” by restoring homes after big floods, then started a generator business to combat ice storms, then started restoring homes after wildfires, then saw air quality sucked so he made giant industrial level air pur…
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5 Event Copywriting Tips To Sell Out Your In-Person Event
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Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails and sales page copy that will capture that intangible experience and fill your room with the right people. We also walk through what this can look like throughout the whole marketing process,…
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Should You Let Subscribers Opt Out Of Sales Emails?
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In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduc…
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EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY!
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Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth i…
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In this episode, we'll be diving into the world of marketing copywriting and exploring three powerful formulas to supercharge your content creation efforts. Are you struggling to craft compelling marketing messages that resonate with your audience? Whether you're a seasoned marketer or just starting out, mastering the art of copywriting is essentia…
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Quick Tip: Timing is Key When Asking for Testimonials
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We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic Connect with Sally and the Sparkle World: Website: https://sparkl…
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Compelling Copy, 'Full Stack' Skills, Nostalgia, Writing Process, Quarterly Goals, and Community Engagement
6:07
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A comprehensive guide covering compelling copy techniques, Adding 'Full Stack' to your title, refining your writing process, setting effective quarterly goals, and engaging with a supportive community.By Neville Medhora
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