Cracking Copy
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Content provided by Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results. Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them. Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
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41 episodes