Best Ella Hoyos Podcasts (2024)

1
Why (And How To) Upgrade Your Website? 46:12

6d ago46:12

46:12

This is the first episode in our series about writing websites. How do you know if you even need a website in the first place? This episode still applies if you don’t yet have a website because we are going to be discussing: Why you need one The signs to look for that indicate it's time to review your copy if you’ve had one for a while. Why is it i…

1
Revenue Strategies for Freelancers: Stay Close to the Money 32:53

20d ago32:53

32:53

Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when you are consumed with the day to day operations, so busy with clients & delivery that you've lost focus on your ROI. In this episode, Ella Hoyos gets chatty with Frenchie Ferenczi, a seasoned revenue strateg…

1
The Importance Of The Copy Brief and the Art of Preparation 32:56

2M ago32:56

32:56

This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are: The client doing the briefing A copywriter taking a brief from a client or If you’re looking to write your own copy, because you will need to under…

1
Simple Messaging for Effective Marketing 44:26

2M ago44:26

44:26

In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework. Billy shares his journey from corporate life to becoming a marketing strategist, and how his passion for beer brewing led him to discover the power of effective copywriting. This episode is …

1
The Importance Of Personal Branding And How To Stand Out Online 38:32

3M ago38:32

38:32

How can you define yourself and your messages in an online sea of sameness? In the age of generative AI, personal branding is ever more important when promoting yourself and your services online. In this episode, Ella Hoyos chats to Barbara Shimasaki. Barbara has over 30 years of experience as a marketing designer, mentor and motivational speaker. …

1
Content Creation to Power Lead Generation: Insights from Valentina Turchetti 35:24

3M ago35:24

35:24

In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency based in Italy. Valentina shares her expertise on content marketing for lead generation and SEO, providing invaluable insights for businesses looking to transform website sessions into conversions. We de…

1
A Masterclass in Writing Sales Pages 41:54

5M ago41:54

41:54

In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about. Minnie interviews co-host, Ella, as she is brilliant at them and has tons of experience of successful product/service launches by crafting killer sales pages. We will cover: The difference between a sales p…

1
Customer Research Mastery: Insights from Dr. Mimi Zhou 36:17

5M ago36:17

36:17

Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder. In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou. Mimi, a conversion copywriter and email strategist, highlights the pivot…

1
Pro copy tips on writing for a successful online launch 43:46

8M ago43:46

43:46

If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communic…

1
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients 56:19

8M ago56:19

56:19

In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy. Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thrivi…

1
Podcasting For Beginners, Part 2 (of 2) 31:16

9M ago31:16

31:16

Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing. It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a wee…

1
Podcasting for Beginners, Part 1 (of 2) 23:46

9M ago23:46

23:46

Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you to…

1
UX Writing for a Great User Experience 35:19

10M ago35:19

35:19

In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting. It’s another dive deep into the world of writing that sells, persuades, and connects. In this 30-mi…

1
Writing High-Converting Case Studies - An Expert Guide 32:06

11M ago32:06

32:06

Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business. Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copy…

1
Working With a Writing Coach 31:51

12M ago31:51

31:51

How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella Hoyos explores this topic with Dr. Nicole Janz, a seasoned writing coach, and the mastermind behind a groundbreaking tool for writers. This episode is for you if you’ve ever struggled in writing alone. We talk about some of the si…

1
Writing Attention Grabbing Hooks That Stop The Scroll 22:03

12M ago22:03

22:03

Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer. What do we mean by a hook? Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find…

1
Quitting Corporate to Write Full Time: An Authors Story 41:46

1y ago41:46

41:46

It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie talks to the wonderful Emma Simpson, who did just that and gave up her high-paid job to be a full-time writer. Emma talks candidly about how and why she decided to be a writer of narrative non-fiction. She highlights the jo…

1
Writing to Boost Credibility in a Low-Trust World 33:23

1y ago33:23

33:23

How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation, exaggeration and distrust. And how you can write and show up to build trust and be authentic with your audience. In a world where there is a general distrust of everything from government to media to products and servi…

1
Right Words, Right Time: Leading the Customer Buying Journey 32:29

1y ago32:29

32:29

This week Ella and Minnie are talking funnels. Whut?! We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys on ships and steam engines. We’re discussing the Sales Funnel, the journey potential customers go through on the way to purchasing a product or service. In this episode we cover: What the devil is a sales …

1
The Resilient Writer: Embracing Challenges as a Freelancer 38:38

1y ago38:38

38:38

Meet Sylva - a translator, journalist and author who has a gift for finding the silver-lining in every situation despite facing some major life blows. You’ll hear about a recent devastating loss which has seen her having to rehome her business and start again in a new place, building new clients and contacts. While this might have served a crushing…

1
Unlock The Power of Storytelling For Your Business 42:10

1y ago42:10

42:10

In this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories. In this 40-minute episode, Susan explains her framework for business storytelling. With careful prompting, you will understand that you have hundreds of wonderful stories to tell (even if you don’t know it yet!). We discuss…

1
Linguistics to Make Sure Your Message is Not Lost on Your Reader 31:14

1+ y ago31:14

31:14

In this episode, Ella Hoyos talks to Eloise Leeson to explore the fascinating field of linguistics. This show is for you if you want people to understand exactly what you mean when you say it. Linguistics is the study of language. It’s all about getting your message across intentionally and clearly so that you can improve your business communicatio…

1
Cracking Copy Turns 1! Lessons From One Year In Podcasting 23:18

1+ y ago23:18

23:18

Ella and Minnie look back over the last year since launching the Cracking Copy Podcast. And we ask the question… Do you have a podcast in you? We interview each other about our top takeaways from the experience, what we’ve learnt and our thoughts on podcasting as a marketing medium. It’s a candid insight into how we ‘fell into’ the industry, why we…

1
Master Your Messaging and Make It Memorable 22:43

1+ y ago22:43

22:43

Show Notes - Cracking Copy Episode 21 - Magic Messaging Why you need a messaging strategy and how to build one Minnie and Ella are today tackling the HUGE subject of marketing messaging. We look at: Why you need a good messaging strategy and How to go about researching and creating one From our own experiences and knowledge, we give you an overview…

1
Words That Sell: Mastering Meta Ads 26:55

1+ y ago26:55

26:55

Minnie talks to CJ from Vibing Social, a Meta ads specialist about what’s working right now on Facebook and Instagram. Tune in if you’re new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what…

1
Pricing Your Work for a Premium Client Experience 1:05:19

1+ y ago1:05:19

1:05:19

It's an extra juicy show as Ella Hoyos talks to Brittany McBean about pricing for copywriters. We dig into what makes a premium client experience that commands high prices and delivers top kudos, in this hour-long episode. Tune in if you’re a freelance copywriter looking to break out of feast and famine mode, and ready to scale up your business pro…

1
Skyrocket Your Next Launch With Copy That Converts 30:47

1+ y ago30:47

30:47

In this episode, host Ella Hoyos talks to Nikki Trailor, a seasoned launch copywriter, to uncover the 3 key things you need for a successful live launch. Tune in if you’re a copywriter, course creator or online business owner who wants to optimise your copy and launch strategy for more sales success in 2023. Nikki shares her journey to becoming a s…

1
How to Write a Captivating Social Media Bio 26:31

1+ y ago26:31

26:31

Today we are talking about social media bios.What do we mean by a bio? (biography). Well, we’re talking about the personal information that you see on your social media profiles. You know, that tiny amount of space at the top with a ridiculously low character count where you have to grab attention, get across your value proposition, what you want t…

1
How Chat GPT is Revolutionising Writing 25:46

1+ y ago25:46

25:46

With all the buzz about ChatGPT and Artificial Intelligence, we think we would be mad not to cover it! We have been wondering, and perhaps you have too: What is ChatGPT and how is it so blimmin’ clever? Will AI replace us as writers? Should we view AI tools as friends or foes? Are copywriters like Ella and I a goner? How can we leverage this techno…

1
Avoid Writers Burnout by Repurposing Your Copy 30:37

1+ y ago30:37

30:37

Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator. If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you. Ella & Minnie talk about the wonderful alchemy of repurposing conte…

1
Writing Well on LinkedIn 30:12

1+ y ago30:12

30:12

We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn. In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn Is your audience hanging out there? Are you looking for new work? It’s the best place to …

1
Writing Well on Twitter 24:32

2y ago24:32

24:32

This podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter. There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas an…

1
Writing Well on Facebook & Instagram 28:47

2y ago28:47

28:47

This episode is for you if you want to know how to go about finding the best words for your social media post captions AND how to get the best engagement and traction with the dreaded algorithms. Today is Part 1 in a 2-part mini-series on social media writing. This episode looks at writing captions for Instagram and Facebook, specifically organic p…

1
Content Planning Tips for Social Media 21:22

2y ago21:22

21:22

Are you often overwhelmed by the need to come up with constant ideas for your online content from social media to blogs, product or service launches and articles etc? Is advance planning something that you never quite have time for? If you could benefit from some guidance on planning your content, ditching the overwhelm and actually start enjoying …

1
Grow and Sell Through Online Summits 24:47

2y ago24:47

24:47

This episode is for you if you're planning to sell more of your services online. Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit. Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jum…

1
New Styles of Writing For The Digital Age 27:17

2y ago27:17

27:17

Writing for the digital age - what has changed? Today’s episode is for you if you are bamboozled by the tens of thousands of messages presented to you on a daily basis. Are you at a loss for how you can cut through the noise to get your products and business to stand out? Today we look at how the way we write and communicate has changed in the last…

1
The Craft of Storytelling for a TEDx Stage 24:59

2y ago24:59

24:59

Humans crave stories. As writers we know the power of a good story to draw our readers in. In this episode of Cracking Copy, Ella Hoyos talks to copywriter Charlotte Davies about a story born from her own life experience and what motivated her to tell it. This episode is for you if you really want to know what it’s like to share your story on stage…

1
Grammar Rules: What To Keep And When To Ignore 26:29

2y ago26:29

26:29

Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect. We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. …

1
Writing For Laughs: How to Humour Your Readers 18:50

2y ago18:50

18:50

Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile 😄). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting. This show is for you if you …

1
Confusing Words, Silly Mistakes and How To Avoid Them 24:38

2y ago24:38

24:38

This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them? In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps …

1
Banish The Blank Page With Writing Formulas And Frameworks 17:16

2y ago17:16

17:16

This episode is for you if want to know how copy formulas will help you create high-converting copy. In this episode we cover: Why writing copy from scratch is a no-no and what you should do instead The sales psychology behind using formulas and frameworks The different kind of frameworks for copywriters Why using formulas and frameworks will stren…

1
Long vs Short Form Copy - What Gets Best Results? 27:38

2y ago27:38

27:38

This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy. What do we mean and how are they different? This bite-size episode discusses the differences and looks to answer the following burning questions: What’s the difference between long form and short form copy? What are the frameworks an…

1
What Copywriting Can Do For Your Business 19:14

2+ y ago19:14

19:14

This episode is for you if you want to know how stellar copy can seriously up-level your business. In this episode we cover: The difference between copy and content and why it matters The one true measure that tells you if your content is hitting the spot How to lead the the customer journey The surprising skill you never knew you needed to become …

1
Word Games To Get You In The Writing Zone 31:34

2+ y ago31:34

31:34

This episode is for you if you sometimes struggle to find focus before sitting down to write. In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day. Word games can be brilliant for getting in the writing zone but are also useful f…

1
Trailer: What's Cracking Copy all about? 7:44

2+ y ago7:44

7:44

Hello world! Welcome to Cracking Copy. In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business. Lean in and listen up - we can't wait to get to know you! Ella & MinnieBy Ella Hoyos & Minnie McBride

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Ella Hoyos Podcasts

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