What Copywriting Can Do For Your Business

Cracking Copy

This episode is for you if you want to know how stellar copy can seriously up-level your business.

In this episode we cover:

The difference between copy and content and why it matters

The one true measure that tells you if your content is hitting the spot

How to lead the the customer journey

The surprising skill you never knew you needed to become a great copywriter

The simple reverse psychology question that will reveal the best insights from your customers

Listen up as we discuss commercial writing and how you can use this method to persuade customers to make buying decisions.

You’ll learn about the importance of customer research and how it can help businesses connect with their target audience.

This short episode has plenty of actionable tips on how you can level up your own writing and optimise your copy for best results.

Contact us

Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

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You can also find us at: Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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