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Right Words, Right Time: Leading the Customer Buying Journey
Manage episode 376951518 series 3371202
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This week Ella and Minnie are talking funnels.
Whut?!
We’re not talking tubes and pipes that guide liquid into small openings. Or metal chimneys on ships and steam engines. We’re discussing the Sales Funnel, the journey potential customers go through on the way to purchasing a product or service.
In this episode we cover:
What the devil is a sales funnel?
An overview of writing for funnels
How your messaging needs to adapt at each stage of the customer journey
A walk-through of a real-life case study to demonstrate how a funnel works
Key pointers for you to think about when coming up with your own funnel strategy
We will cover these points and more, including dog robes which make the perfect Christmas gift for your pampered pooches. And why Minnie is a sucker for a Black Friday sale.
Whether you are new to funnels, want a reminder or perhaps some new tips, today’s episode is for you.
So tune in, sit back, listen, and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Funnel Experts:
Paula Tadzic www.magictadzic.com
Amy Green www.happyfunnels.co.uk
Funnel Gorgeous www.funnelgorgeous.com
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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