Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach

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On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.
Key Takeaways

• YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.
• Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.
• Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.
• Quality and structure of creative content are critical to ad performance.
• Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.

Where to find Christian:

• LinkedIn: https://www.linkedin.com/in/christianmhoppe/
• Forwrd Agency: https://www.forwrd.agency/
• Blog & Newsletter: https://www.forwrdthinking.com

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Where to find Michel:

• Newsletter: https://www.stunandawe.com/
• LinkedIn: https://www.linkedin.com/in/micheljgagnon/
• X: https://twitter.com/michelgagnon

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Chapters

1. Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach (00:00:00)

2. Christian's Journey into Digital Marketing (00:00:55)

3. The Power of YouTube Ads for E-commerce (00:02:11)

4. Secrets to Successful YouTube Ad Campaigns (00:05:15)

5. Creative Strategies for YouTube Ads (00:08:42)

6. Budgeting and Testing for YouTube Ads (00:11:13)

7. Building a Sustainable and Flexible Agency (00:22:40)

8. Christian's Personal Journey and Philosophy (00:29:23)

9. Future Plans and Advice on Doing What You Really Want (00:34:20)