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Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach
Manage episode 423846920 series 2902714
On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.
Key Takeaways
- YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.
- Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.
- Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.
- Quality and structure of creative content are critical to ad performance.
- Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.
Where to find Christian:
- LinkedIn: https://www.linkedin.com/in/christianmhoppe/
- Forwrd Agency: https://www.forwrd.agency/
- Blog & Newsletter: https://www.forwrdthinking.com
Where to find Michel:
- Newsletter: https://www.stunandawe.com/
- LinkedIn: https://www.linkedin.com/in/micheljgagnon/
- X: https://twitter.com/michelgagnon
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email marketing@stunandawe.com.
- Support the show on Patreon
Follow us:
Chapters
1. Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach (00:00:00)
2. Christian's Journey into Digital Marketing (00:00:55)
3. The Power of YouTube Ads for E-commerce (00:02:11)
4. Secrets to Successful YouTube Ad Campaigns (00:05:15)
5. Creative Strategies for YouTube Ads (00:08:42)
6. Budgeting and Testing for YouTube Ads (00:11:13)
7. Building a Sustainable and Flexible Agency (00:22:40)
8. Christian's Personal Journey and Philosophy (00:29:23)
9. Future Plans and Advice on Doing What You Really Want (00:34:20)
37 episodes
Manage episode 423846920 series 2902714
On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.
Key Takeaways
- YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.
- Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.
- Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.
- Quality and structure of creative content are critical to ad performance.
- Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.
Where to find Christian:
- LinkedIn: https://www.linkedin.com/in/christianmhoppe/
- Forwrd Agency: https://www.forwrd.agency/
- Blog & Newsletter: https://www.forwrdthinking.com
Where to find Michel:
- Newsletter: https://www.stunandawe.com/
- LinkedIn: https://www.linkedin.com/in/micheljgagnon/
- X: https://twitter.com/michelgagnon
- Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here.
- You'll find all the show notes, transcripts, and past guests at stunandawe.com
- Up your growth game with our hands-on Growth Marketing Course
- For inquiries about sponsoring the podcast, email marketing@stunandawe.com.
- Support the show on Patreon
Follow us:
Chapters
1. Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach (00:00:00)
2. Christian's Journey into Digital Marketing (00:00:55)
3. The Power of YouTube Ads for E-commerce (00:02:11)
4. Secrets to Successful YouTube Ad Campaigns (00:05:15)
5. Creative Strategies for YouTube Ads (00:08:42)
6. Budgeting and Testing for YouTube Ads (00:11:13)
7. Building a Sustainable and Flexible Agency (00:22:40)
8. Christian's Personal Journey and Philosophy (00:29:23)
9. Future Plans and Advice on Doing What You Really Want (00:34:20)
37 episodes
All episodes
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