What should a startup's marketing budget look like?

The Push

This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!
Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr.
But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.
So where should Jordan begin?!
Some of the specifics this episode will cover include:

- Best place to start - how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.
- The significance of data-driven decision-making,
- Pinpointing effective channels and messaging through growth testing.
- The crucial role of hiring skilled personnel - but only at the right time...
- The importance of considering customer success and retention in budget planning.
Who should listen to this episode?

Startup leaders, CEOs, Founders, sales and marketing manager of early-stage companies, small business owners, marketing professionals who work in small sized businesses, and of course, just the generally curious...
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
Visit Alex’s website here: https://market-science.co