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Doctor Dave's Marketing Plan
Manage episode 423925717 series 3487080
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What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis. Concepts such as sustainability and DEI are brought up and talked about. What are the new responsibilities with respect to the environment? CSR, Corporate Social Responsibility is a thing, and it's important. How does this all play in to the Marketing Plan?
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