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Three Reasons Google is Losing to Meta
Manage episode 424236609 series 1095397
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta.
Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better for incrementality.
Show Notes:
- Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
245 episodes
Manage episode 424236609 series 1095397
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta.
Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better for incrementality.
Show Notes:
- Visit Parker today to learn how to scale with a focus on profitability. https://bit.ly/4bSvSif
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
245 episodes
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