Best Common Thread Collective Podcasts (2024)

1
🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective 52:24

4d ago52:24

52:24

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the futur…

1
State of the Industry - First Half of 2024 Recap 43:29

2h ago43:29

43:29

Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to answer the burning question: How is the ecommerce industry doing?Key Topics Covered:-Year-over-year e-commerce trends for H1 2024 vs. H1 2023-Insight…

1
Revisiting: How to Build a Map to Profitable Growth 32:57

2d ago32:57

32:57

Hey everyone, Richard here! While Taylor is out of town, we're diving back into an insightful episode from October of last year titled "How to Build a Map to Profitable Growth." With the expansion of the Prophit System in Q3, this discussion on core components of forecasting and setting daily expectations is more relevant than ever. In this episode…

1
155. Traveling the World, Building a Business in the Digital Nomad World with Freddy Lansky 27:09

3d ago27:09

27:09

In this episode, Neel chats Freddy Lansky, a digital nomad and entrepreneur who has traveled to nearly 100 countries. Freddy shares his journey from backpacking through Europe to starting his own successful e-commerce business, iChess. He discusses the importance of taking risks, making pivots, and not getting stuck in analysis paralysis. Freddy al…

1
154. From 9-5 Engineer to Starting 20+ Companies, with serial entrepreneur Ray Blakney 29:10

10d ago29:10

29:10

Neel sits down with Ray Blakney, an accidental entrepreneur, who shares his journey from working in corporate America to starting his own businesses. He emphasizes the importance of having a clear why and setting realistic expectations when starting a business. Ray introduces his business, Productized Education, which helps individuals turn their s…

1
Half Time Health Check 28:08

11d ago28:08

28:08

With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which key metrics to re-examine, how to beat the summer slump, and the surprisingly neglected revenue lever you should take advantage of as Q3 kicks off. Sh…

1
Ryan Reynolds Hates Iterative Creative Testing 36:14

20d ago36:14

36:14

On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right before you start designing an ad, the behind-the-scenes work that goes into a great piece of creative, and why Ryan Reynolds (probably) would hate it…

1
153. The #1 Mindset Shift Needed for New Entrepreneurs, with ex-Special Forces Mindset Coach Itamar Marani 32:23

17d ago32:23

32:23

In this episode, Neel talks with Itamar Marani, a mindset coach with a diverse background in the military, private security, and Brazilian jiu-jitsu. The conversation covers topics such as living in Thailand, the experience of working for a Russian billionaire, the pursuit of wealth, and the mindset of successful entrepreneurs. The conversation del…

1
🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa 55:09

20d ago55:09

55:09

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌 [00:00:00] Intro [00:06:38] Cl…

1
Growing Profitability ft. Marshall Morris of HomeLife Brands 38:14

23d ago38:14

38:14

Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hidden asset within your eCommerce business that could generate millions at an 80% margin. In this episode, we explore the innovative approach of HomeLi…

1
152. Scaling a Coding School to 70 Locations (While Keeping Work-Life Balance), with Hansel, CEO of TheCoderSchool 18:14

24d ago18:14

18:14

In this conversation, Neel chats with Hansel from the Coder School, discussing Hansel's background, journey into entrepreneurship, and the franchising model of the Coder School. They explore the importance of passion in business, marketing strategies, and the traits of successful franchisees. Takeaways Passion for the business and its impact on the…

1
Three Reasons Google is Losing to Meta 25:53

25d ago25:53

25:53

On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta. Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better…

1
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF 49:51

27d ago49:51

49:51

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four …

1
State of the Industry: May's eCommerce Trends & Insights 27:10

1M ago27:10

27:10

Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we analyze key ecommerce moments and explore consumer sentiment and macro performance.Topics Covered:-Overview of May's key ecommerce moments, including Moth…

1
151. “The Step-Path To Quitting Your Job & Living Abroad, with Jeff Hill of Hill Financial Group” 22:56

1M ago22:56

22:56

Neel sits down with Jeff Hill shares his journey from corporate America to location independence, discussing the struggles, mindset shifts, and the decision to raise a family outside the US. He emphasizes the importance of multiple sources of income and the freedom to live life on one's terms. Takeaways Transitioning from corporate America to entre…

1
🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io 42:58

1M ago42:58

42:58

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insig…

1
Meta Performance Summit Recap: Real Progress on Profitability 17:38

1M ago17:38

17:38

Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. On this episode of the show, Taylor and Richard recap the event, highlighting three key product innovations that prove that Meta is listening to the ecommerce industry, and what those innovations mean for profit-fi…

1
150. Running an Anti-Human Trafficking NGO & Entrepreneurial Values, with Buddy Rathmell 31:55

1M ago31:55

31:55

Buddy Rathmell, a former anti-human trafficking operative, shares his journey of entrepreneurship, nonprofit work, and the pursuit of a fulfilling lifestyle. From running anti-trafficking operations in Southeast Asia to starting Map Winners, Buddy's story is one of impact, values, and the pursuit of contentment. Takeaways Buddy Rathmell's journey i…

1
Stop Testing Creative 37:57

1M ago37:57

37:57

On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story. Show Notes: Visit Parker tod…

1
We’re Expanding the Prophit System… 25:30

2M ago25:30

25:30

On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer to our goal of building a complete system for Ecommerce growth, and Taylor’s reflections on turning 40. Show Notes: Get 50% off your first month of Motion when you mention Common Thread Coll…

1
🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups 29:48

2M ago29:48

29:48

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for mar…

1
149. The “Mental” Game of Lifestyle Design by the Numbers, with Ben McAdams of Profits Collective 20:38

2M ago20:38

20:38

In this episode of the Freedom Formula podcast, Neel Parekh sits down with Ben McAdam, a business coach who helps entrepreneurs increase their profits by analyzing their numbers. Ben shares his journey from being a classical pianist to becoming a business owner and explains how he discovered the power of numbers in growing a business. They discuss …

1
Growing Profitability ft. Kyle Hency of GoodDay Software 42:44

2M ago42:44

42:44

Welcome to another episode of the eCommerce Playbook Podcast! Today, Taylor is joined by Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software. They dive into Kyle’s journey from Chubbies to Loop Returns and now GoodDay Software, sharing invaluable insights on: Building and scaling Chubbies, a leading ecommerce brand Creating Loop Returns …

1
🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM) 58:00

2M ago58:00

58:00

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thr…

1
148. Running a 1000 ATM Machine Empire, with ATM Guy Mitchell Sorkin 23:30

2M ago23:30

23:30

Mitchell Sorkin, known as the ATM guy, shares his journey of building a portfolio of almost a thousand ATMs across the country. He explains how he got into the ATM business and the qualities he looked for in a business, such as low labor intensity. Mitchell discusses the business model of ATMs, including the risks and benefits. He also talks about …

1
Navigating the PMax Puzzle 37:44

2M ago37:44

37:44

In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of Google Ads and the challenges posed by the implementation of PMAX. With over 20 years of experience in digital advertising, Tony brings invaluable insights into how AI developments are resha…

1
Market Insights and Future Predictions!: April State of the Industry 38:02

2M ago38:02

38:02

Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now. We’re covering everything from impressive revenue growth across different brand sizes to significant shifts in advertising strategies and the evolving roles of platforms like PMAX and Ad…

1
🔮 OpenAI Released ChatGpt-4o | IGWT Mini Episode About Marketing, Growth, Startups 39:53

2M ago39:53

39:53

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI techn…

1
147. The Ultimate Lifestyle Design Playbook, with Lifestyle Design Coach Bobby Hobert 26:27

2M ago26:27

26:27

In this episode, Neel chats with Bobby Hobert, host of The Bearded Man podcast and a lifestyle design coach. They discuss Bobby's journey from driving for Uber to becoming a full-time creator and coach. Bobby explains that lifestyle design is about being intentional with every moment and designing a life that aligns with your goals and priorities. …

1
Why Organic Revenue is Crucial for Growth 26:46

2M ago26:46

26:46

In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC. They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue…

1
Growing Profitability ft. Steven Borrelli of Cuts Clothing 45:20

2M ago45:20

45:20

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant. He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand f…

1
146. Lifestyle Design & Living The Luxury Life on $8K/mo, with Jesse Schoberg CEO of DropInBlog 30:04

2M ago30:04

30:04

Jesse Schoberg, CEO of Dropinblog, shares his experience living as a digital nomad in Thailand and the benefits of the lifestyle. He discusses the cost of living in Thailand compared to major cities like New York and London, highlighting the affordability and quality of life. Jesse emphasizes the safety, quality of service, and availability of amen…

1
🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs 1:04:15

2M ago1:04:15

1:04:15

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's exper…

1
Does Brand Still Matter? 27:07

2M ago27:07

27:07

Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies. This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses. Show Notes: Get your free ticket to Make Ads That Convert…

1
Everyone’s Struggling With Profitability 34:13

3M ago34:13

34:13

In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizational error that destroys profitability, and the one thing they’d rather not have to say on sales calls anymore. Show Notes: Get your free ticket to Make …

1
145. From Living in Chile to Working On A Zoo, an entrepreneur journey with Peter Murphy Lewis 24:21

3M ago24:21

24:21

Peter Murphy Lewis shares his journey of designing his own freedom lifestyle through entrepreneurship and career changes. From living abroad in Chile to starting his own travel company, Peter has embraced different opportunities and made bold decisions to create the life he wants. He discusses the challenges and rewards of making career transitions…

1
🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube 59:54

3M ago59:54

59:54

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease …

1
SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders 1:06:46

3M ago1:06:46

1:06:46

In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing. Today's discussion features insights from Sean Frank of Ridge, and Tomer Tagrin of Yotpo, with moderation by Eric Dyck from DTC. This episode promises to offer an in-depth …

1
🔮 Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups 30:09

3M ago30:09

30:09

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a l…

1
144. Talking Shop with $1.5M/yr Cleaning Company Legend Ryan Knoll from TidyCasa 51:18

3M ago51:18

51:18

Ryan Knoll and Neel Parekh discuss their backgrounds and experiences in the home service industry. They talk about their early days, growth trajectories, and the marketing tactics that worked for them. They emphasize the importance of networking and traditional marketing methods, in addition to digital marketing strategies like SEO and Google ads. …

1
Unpacking Incrementality: the Nuance of Marketing Effectiveness 37:10

3M ago37:10

37:10

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI. Luke, our resident tactician, shares his expertise on how brands can strategically allocat…

1
Navigating the Shift: From Dream-Centric to Client-Centric Culture 39:31

3M ago39:31

39:31

Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Dane explore the journey of realization about the shift in priorities from personal dreams to core company objectives. From the inception of a visionary…

1
143. Doing Less and Making More - Selling a $4MM/yr business to Become a Full-Time Meditation Teacher, with David Lahav 25:34

3M ago25:34

25:34

In this episode, Neel chats with David Lahav, a former locksmith company owner turned meditation teacher. They discuss David's journey in entrepreneurship, his mindset shift towards finding purpose and freedom, and the role of meditation in his life. David emphasizes the importance of being an importer of happiness rather than an exporter, and how …

1
March Madness in eCommerce: Diving Deep into Meta and Mothers Day 32:32

3M ago32:32

32:32

Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various data conglomerates, we unravel the trends and insights shaping the eCommerce landscape. We're excited to share teasers from our latest report, which go…

1
Unlocking the Secret: You MUST Grow Your Business 1:59:33

3M ago1:59:33

1:59:33

Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition. In this episode, we discus…

1
Growing Profitability ft. Dimitri O of Loop Earplugs 51:38

3M ago51:38

51:38

Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ score of 148), a brand that has not only disrupted the earplug industry but has also redefined how we perceive hearing protection. Join us as we sit down with Dimitri O, one of the co-founders of…

1
142. Selling Water Beds and Scaling Multiple Businesses with “Output Thinking”, with CEO Coach John Seiffer 30:06

3M ago30:06

30:06

In this episode, Neel Parekh sits down with John Seiffer, author of Output Thinking and founder of CEO Bootcamp. They discuss John's entrepreneurial journey, starting with a failed waterbed store business in the 70s. They explore the differences between B2B and B2C business models and the importance of building a business like an asset. John introd…

1
5 Questions to Ask When You’re Hiring an Agency 30:06

3M ago30:06

30:06

Most brands put a huge amount of time and effort into hiring staff — multiple rounds of interviews, reference calls, take-home assessments. So why don’t brands put the same effort into hiring an agency? In this episode, Taylor and Richard talk through the 5 questions to ask an agency before you hire them … and who you should seek the answers from. …

1
141. Quitting Silicon Valley to Spend 5 Years Spearfishing, an interview with Jon Stenstrom 25:01

3M ago25:01

25:01

In this episode, Neel reunites with his old friend Jon to discuss Jon's unique lifestyle and career transitions. Jon shares his journey from being a residential advisor to working in startups and spearfishing. They delve into the challenges of making career pivots and the importance of unlearning limiting beliefs. Jon also talks about his experienc…

1
Growing Profitability ft. Alan Doan of Missouri Quilt Co 44:14

3M ago44:14

44:14

Welcome back to another episode of the E-Commerce Playbook Podcast! Today's episode is one for the books, featuring a guest who needs no introduction other than "your mom's favorite." Yes, you heard that right, it's none other than Alan Doan, co-founder of the Missouri Star Quilt Company, a.k.a Dr. Bill Nye on Twitter!In this episode, Alan shares t…

Podcasts Worth a Listen

Common Thread Collective Podcasts

Podcasts Worth a Listen

Quick Reference Guide