210: Harnessing Brand Science with Guest Stæven Frey

Imperfect Marketing

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In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.

Topics Discussed

• Misconceptions in Brand Science
• Importance of Continuous Brand Refreshment
• Intellectual Property in Branding
• Effective Use of Brand Assets
• The Role of Authenticity in Marketing

Episode Resources
BrandScience Checklist: https://bit.ly/brandsciencechecklist

Guest Information:

Facebook: https://www.facebook.com/staeven
Website: https://www.quantumbranding.agency/
LinkedIn: https://www.linkedin.com/in/staevenlewisfrey/
Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts!

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