The $200,000 Podcast (Big Podcast Insider Issue 183)

Build A Big Podcast - The Marketing Podcast For Podcasters

Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ...

Key Themes

• Podcast formats and challenges
• Audience engagement and meetups
• Effective podcast monetization strategies
• High-quality remote recording solutions
• Importance of podcast content focus
• Children influencers and children of influencers, ethical concerns
• Personalizing and professionalizing guest interactions

Topics covered in this episode:​

• Introduction
  • Interview Format vs. Monologue Podcasts
  • Mention of Previous Episode with Jim Collison
• Topics Covered in This Episode
  • You plus Them Equals Bigger Podcaster
  • The Pacific Content Opportunity
  • Your Podcast, Your Rules
  • The $200,000 Podcast
  • Advocates Want Legal Protections for Child Influencers
• You Plus Them Equals Bigger Podcaster
  • Avoiding the Content Treadmill
  • Viewing Listeners as Real People, Not Downloads
  • Attending a Local Podcast Meetup
  • The Structure and Benefits of Meetups
  • Gathering Around a Topic, Not the Podcast Itself
    • Example: Hamburger Topic Meetup
  • Steps to Organize and Promote a Meetup
  • Creating a Mobile-Friendly Landing Page for Listeners
• Your Podcast, Your Rules
  • Guest Participation Guidelines
  • Requirement for Quality Mic
  • Quiet Recording Environment
  • Not All Interviews Published
  • Specific Mic Models and Pre-Interview Analysis
  • Publicist Scenario and Canceled Interview
  • Maintaining Audio Quality Standards
  • Importance of Complying with Podcast Standards
• Big Podcast AMP
  • Personal Coaching Program
  • Goals: Audience Growth, Marketing, Monetization
  • Details and Enrollment Information
• The Pacific Content Opportunity
  • Closing of Pacific Content and Resulting Opportunities
  • Competitive Branded Podcast Niche
  • Opportunities for Smaller Podcasters and Producers
  • Examples of Market Segments: Real Estate Agents, Local Businesses
• The $200,000 Podcast
  • Case Study: Sarah Peck's Startup Parent Podcast
    • Revenue from 2000 Downloads Per Episode
    • Selling High-Priced Products
    • Importance of Niche Audiences
    • Repeat Customers
  • Business Model Comparisons
  • Focusing on High Prices and Repeat Customers vs. Larger Audience
• Advocates Want Legal Protections for Child Influencers
  • Exploitation of Child Influencers by Parents
  • Examples from the Entertainment Industry
  • Increasing Reach of Social Media and Risks
  • Seeking Feedback and Experiences from Listeners
• Additional Resources and Closing
  • Big Podcaster Extra - Daily Emails for Audience Building and Monetization Tips
  • Podcaster Growth Toolkit - Free Resources: Episode Templates, Guest Agreements
  • Big Podcast AMP - Personalized Coaching Information and Enrollment

Episode Timestamps

• 00:00 Local recording for stable, high-quality audio/video
• 03:21 Bigger podcasts
• 08:56 Branded podcasts: an opportunity for smaller companies
• 12:30 Podcasters set rules for guests
• 14:42 Calls for legal protections for child influencers
• 17:50 Social media's reach endangers kids' privacy
• 20:29 Protect yourself with the Podcast Growth Toolkit.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 183 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)