Ep. 201, How To Build Your Brand Identity (An Excerpt From Smart Product Creation)

The Smart Marketer Podcast

"Pepsi technically won the taste challenge, but Coca-Cola built the brand."

Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode).

You Will Learn:

• Does your color scheme really matter (or is it just subjective)?

• Keys to creating a consistent experience for your consumer

• How to choose your brand elements based on your target audience

• What happens if you don't invest in your branding?

And more!

LINKS

Mentioned In This Episode:

Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/

Parkers Company, https://gigalabs.com/

Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses, https://smartmarketer.com/courses/

TIME STAMPS

00:00 John sets the stage.

00:55 Let's Dive In

04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs)

06:18 Having a consistent 'look' versus having a consistent color

08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it".

12:04 Parker Hilton talks about honing in on their target audience through Branding

13:00 Colleen Taylor talks about their Boom Re-Brand

14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw

16:13 How Liquid Death "created a new Social Lubricant".

17:52 Branding effects Acquisition costs.

If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/

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