Ep. 486 | Growing 40x: Insider Strategies for Dominating Strategic Accounts

OnBase: Smashing Sales and Marketing Misalignments

Content provided by Demandbase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demandbase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2M ago 13:23

MP3•Episode home

Episode Summary
Vinod shares insights from growing revenue by 40x in 7 years. Some key strategies include understanding customers thoroughly, offering a diversified portfolio of solutions, and networking extensively. Vinod also emphasizes the importance of building effective relationships with decision-makers through mutual respect, problem-solving focus, and self-awareness. He recommends staying informed by reading competitors' reports, attending industry events, and maintaining a strong professional network.

About the guest

Vinod Venkatesan is the Vice President of Sales, Strategic Accounts at Amkor Technology Inc. He is one of the emerging leaders at Amkor and is a results-oriented, technology-focused sales executive. Vinod is a problem solver at heart, questions the status quo, passionate about impactful leadership, and is driving change to continue to deliver growth for his organization.

Connect with Vinod Venkatesan

Key takeaways
- Understand your customers thoroughly by learning about their business, market position, goals, challenges, and future plans

- Offer a diversified portfolio of solutions to manage risk and provide solutions for multiple customer needs

- Build strong relationships through mutual respect, acting as a problem solver rather than taking sides, and having open conversations

- Stay informed by reading competitors' reports, listening to industry podcasts and talks, and regularly networking with contacts in your field

Quotes
"You really need to learn everything about what your customer is doing, their market position, and more importantly, where they're headed." -Vinod V. on understanding customers.

Recommended Resource

Leadership podcasts to gain different perspectives from various roles and industries

TED Talks for innovative ideas and insights

Industry-specific newsletters

Earnings calls, 10-Ks, and investor presentations for valuable market intelligence

494 episodes

#Business #B2B Marketing #Marketing #DemandMatrix