Best Demandbase Podcasts (2024)

1
Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand 32:45

6d ago32:45

32:45

Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…

1
WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao 52:54

8d ago52:54

52:54

In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…

1
Advanced Affiliate Marketing for Saas, Software, and Digital Products with Adam Riemer 31:56

9d ago31:56

31:56

Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth S…

1
Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar 16:44

13d ago16:44

16:44

Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…

1
Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia 41:21

20d ago41:21

41:21

Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, t…

1
The Godfather of Martech 17:35

21d ago17:35

17:35

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy. Scott explains his time-intensive tasks at HubSpot, li…

1
0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss 27:20

21d ago27:20

27:20

The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…

1
Oh so good Product Marketing & GTM AI 27:18

24d ago27:18

27:18

He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane. Derek reveals Ignition's killer plans for 2024. Think AI on steroids, mak…

1
How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting 34:32

27d ago34:32

34:32

Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…

1
B2B Influencer Marketing Masterclass - Morgan J. Ingram, Founder & CEO of AMP 29:55

30d ago29:55

29:55

B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you’re bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here’s the thing - unlike investing in safe,…

1
Mastering B2B Positioning with Aditya Vempaty, VP of Marketing at MoEngage 28:14

1M ago28:14

28:14

Today’s episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestrati…

1
How to Implement Signal-Based GTM in B2B - Chris Walker, CEO of Passetto - Part 2 27:19

1M ago27:19

27:19

This episode continues the conversation with Chris Walker - Executive Chairman of Refine Labs and CEO of Pasetto - a GTM Strategy Consultancy that helps B2B Executives identify and execute against their highest priority growth levers with confidence and clarity. He’s also the host of B2B Revenue Vitals - one of the most beloved podcasts in the B2B …

1
The Modern Go-To-Market Playbook - Chris Walker, CEO of Passetto - Part 1 21:40

1M ago21:40

21:40

B2B has recently been obsessed with the word “dead”. Cold calling. Email marketing. Blogs. Interview based podcasts. You name it - someone’s made a case on a LinkedIn post that it’s dead and discouraged many from strategies that have worked for seemingly forever. Truth is - in 2024, the word “dead” is more relevant than ever when used to refer to m…

1
The Secret Behind High-Growth B2B SaaS Revenue - Jared Fuller, Co-Founder of Nearbound.com 33:02

2M ago33:02

33:02

Whether you know it or not, your business has a Nearbound sales strategy. Here’s the secret nobody told you - this type of partner revenue is exactly what drives most of the growth for high performing SaaS companies that take over the market seemingly out of nowhere. So what is nearbound? In simple sales terms, those are the deals that close quickl…

1
Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd 40:25

2M ago40:25

40:25

Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model. If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to …

1
Cheat Sheet for B2B Category Creation - Phil Carpenter, CMO of ALICE Technologies 29:48

2M ago29:48

29:48

Today’s episode welcomes Phil Carpenter, CMO at ALICE Technologies - the world's first artificial intelligence platform that understands construction. ALICE enhances your construction planning and scheduling abilities to help keep crews flowing on any size project – so you can build faster and cheaper. Everybody wants to be a category creator - unt…

1
How to Build a Brand like ClickUp - Melissa Rosenthal, CMO at Insight Timer (ex. CCO at ClickUp) 29:48

2M ago29:48

29:48

Stale marketing is like stale bread. People will bite - but only if they’re desperate enough. When you’re going to market with a new product in a well-established, saturated space that consists of top-heavy key players with billion dollar evaluations, stale won’t cut it. Today’s guest is Melissa Rosentha - CMO at Insight Timer, and ex. Chief Creati…

1
Season 1 Recap + What's in store for Season 2! 3:30

2M ago3:30

3:30

Season 1 is officially over. Huge thank you to everyone who tuned in and the amazing guests that joined us over the last few months - we appreciate you! This new season will feature more highly effective, creative and courageous revenue professionals who have taken their unique strategies to market, succeeded, and now have tactical insights and str…

1
Collaborative Growth is the Future - Jared Robin, Co-Founder of RevGenius 28:01

2M ago28:01

28:01

The B2B Go-To-Market landscape is changing. Again. SaaS companies have adopted a “growth-at-the-lowest-cost” model, while social media platforms are becoming more pay-to-play by the day. This doesn’t go together well. But every now and then you’ll notice a group of companies appear seemingly out of thin air and take over your feed. These companies …

1
Improve Your Sales Without Being an A$$hole - Adam Jay, Co-Founder of Revenue Reimagined 29:15

2M ago29:15

29:15

The biggest myth that movies like The Wolf of Wall Street propagated about sales is that you need to be an a$$hole to succeed. The truth is that most great salespeople who later move on to lead high-performing teams and start companies, typically begin by adopting a lone-wolf, success-at-all-cost mentality, which only gets you so far before limitin…

1
How to Track Your Highest Paying B2B Customers - Deepinder Singh Dhingra, Founder of RevSure AI 20:24

2M ago20:24

20:24

Today's episode welcomes Deepinder Singh Dhingra, Founder & CEO of RevSure AI. They’re on a mission to improve predictable revenue growth through Predictive AI for Pipeline Generation for B2B SaaS companies. Deepinder has spent over 20 years in big data analytics and machine learning in multiple industries - but mostly serving the Fortune 500 in bo…

1
Get Better At Sales Through Active Collaboration - Vince Beese, CEO of Sales HQ (ex Meta) 28:30

3M ago28:30

28:30

If you got into sales over the last 4-5 years, chances are you’ve never worked on the sales floor. While remote is wonderful, there’s something truly special about the level of interaction, feedback and energy you get when you’re closing deals as a team in-person. Before you start bickering about remote being the only way you’ll ever work, take a m…

1
Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase 40:19

3M ago40:19

40:19

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new reven…

1
How To Build B2B Brand Awareness Through Video Content - Alex Minor, Owner of Eye AM Media 33:00

3M ago33:00

33:00

The B2B content meta is about to change. LinkedIn is getting its very own short-form video section. We all knew this was coming. And with a potential TikTok ban on the horizon, there’s a whole new market of buyers that will now turn to LinkedIn for their scrolling needs. The time to invest in video is now. Today’s guest knows what it takes to succe…

1
Drive Revenue Through Warm Intros - Olivier Roth, Chief Growth Officer at The Swarm 15:24

3M ago15:24

15:24

Your network truly is your net worth. If you’re a new founder who’s bootstrapped and shooting for the stars in a heavily saturated SaaS market, your ability to access early investors, hire the right talent and build revenue generating partnerships will separate you from the startups that sink. Here’s the problem - manually asking people in your net…

1
Growing to 100k+ YouTube Subscribers - Jamie McCauley, YouTuber and Top Podcast Host 28:08

3M ago28:08

28:08

Many great B2B content creators have tried and failed to build an audience on YouTube that reflects the type of engagement and community they’ve built on LinkedIn. The reason why is simple - the type of content that succeeds on LinkedIn often falls flat on more casual social media platforms. Today’s guest has built a successful YouTube channel, wen…

1
Drive Retention Like a Unicorn - Josh Neal, Customer Success Leader(ex Dropbox, Oracle, Slack, Miro) 27:09

3M ago27:09

27:09

To become a category leader in 2024, investing all of your go-to-market (GTM) resources into sales and marketing won’t cut it. Getting to unicorn status requires a GTM motion where customer retention is at the forefront of the strategy, otherwise you’ll never truly capture the market share needed to scale to a 9-figure evaluation. Today’s guest has…

1
Increasing Pipeline By 150% Through Strategic Partnerships - Kenneth Burke, VP of Marketing at Text Request 21:56

3M ago21:56

21:56

The path to becoming a marketing professional isn’t linear. In 2024, a lot more people strive to become marketers than there are roles available, which is also why starting a marketing agency is the hottest business trend on social media. Today’s guest is a prime example of someone who did it right - he combined multiple relevant skills and passion…

1
Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming 40:00

3M ago40:00

40:00

Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game o…

1
Building A+ Player Revenue Teams - Dana Warren, Venture Partner at Canaan (ex Stripe, PayPal, AmEx) 20:32

3M ago20:32

20:32

When someone has a track record of being part of the revenue leadership structure at fast growing, name brand companies such as Stripe, PayPal, American Express and Sendoso, two things are certain: -They know how to build an A+ team -You should listen to them if you’re looking to do the same This episode welcomes Dana Warren, Venture Partner at Can…

1
How To Market To Developers - Ryan Yackel, CMO of Databand.ai 27:39

4M ago27:39

27:39

Ryan Yackel is the CMO of Databand.ai, the industry’s first proactive data observability platform that spots data errors, triages them, and alerts the right people so that it can be fixed immediately. Ryan started his career in sales engineering, then product marketing, then running all of marketing. And he’s had a unique perspective of working at …

1
Cutting $300,000 Per Month In Ad Spend While Increasing Pipeline - Paul Ross, CMO of Affinity 31:20

4M ago31:20

31:20

Paul Ross is the CMO of Affinity, the relationship intelligence CRM that has grown rapidly in the last 4 years. Affinity's target audience is primarily the PE and VC community, which Paul mentions has a healthy amount of FOMO (fear of missing out) when it comes to getting an edge against competitors. In this episode we talk about how Paul uses that…

1
Creating A B2B SaaS Affiliate Marketing Program - Joran Hofman, Founder of Reditus 19:22

4M ago19:22

19:22

Joran Hofman is the founder of Reditus, a B2B SaaS affiliate marketing platform. Prior to that he was the Head of Customer Success at Leadfeeder where he got tired of referring tools after his demos. So he decided to make a website of all the tools he refers people. The website had 30,000 visitors a month but Joran had trouble earning money from af…

1
Making Customer Advocacy Easy - Golan Raz, Co-Founder and COO of Deeto.ai 17:06

4M ago17:06

17:06

Golan Raz is the cofounder and COO of Deeto.ai, the next generation customer advocacy platform. I haven't really seen anything like it. Golan is a 4th time founder who witnessed the pain of how difficult companies have made it to leverage customers to promote the company's brand and product. It shouldn't be so difficult. Getting a customer testimon…

1
Scaling Sales Processes From 0 To 10+ Million in ARR - Adir Ben-Yehuda, VP of Revenue at Walnut 24:18

4M ago24:18

24:18

Adir Ben-Yehuda was the first sales hire and VP of Revenue at Walnut, the industry's leading interactive demo platform. He grew the company's revenue from 0 to double digit millions in ARR. But it's not his first time doing it. He's figured out his own repeatable sales optimization process and how to build a narrative around the product and categor…

1
Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred 29:36

4M ago29:36

29:36

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…

1
Product Marketing to VP of Digital Marketing 19:58

5M ago19:58

19:58

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted …

1
Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent 26:30

5M ago26:30

26:30

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…

1
Forget Support — Optimize for Full Funnel Customer Success with Jake Dipple of Sideways6 34:58

5M ago34:58

34:58

If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if …

1
The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing 29:59

5M ago29:59

29:59

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…

1
The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir 29:45

5M ago29:45

29:45

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…

1
A new Product Marketing career path - PMM to EVP of Product 18:37

5M ago18:37

18:37

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those follow…

1
Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee 24:16

6M ago24:16

24:16

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. 🎸 Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product mar…

1
Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far 48:22

6M ago48:22

48:22

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

1
What Brands Look for When Considering Acquiring Software Companies with Carl Hargreaves of WP Engine 36:19

7M ago36:19

36:19

Conversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves. As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potential exit is that your company is acquired by a competitor or brand with complimentary technology in your sp…

1
PMM to CMO - The Road Less Travelled 18:37

7M ago18:37

18:37

The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. El…

1
Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies 33:26

7M ago33:26

33:26

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …

1
Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp 26:16

7M ago26:16

26:16

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…

1
Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit 39:25

8M ago39:25

39:25

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

1
Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast 38:31

8M ago38:31

38:31

Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …

Podcasts Worth a Listen

Demandbase Podcasts

Podcasts Worth a Listen

Quick Reference Guide