253. Embedding Creativity at Your Agency’s Core, with Tom Shapiro

The Innovative Agency

Intro

In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover how breaking the creative mold can propel your agency to new heights.

What you will learn in this episode:

• How creativity helps agencies achieve results beyond what’s possible with traditional campaigns.

• Practical methods for embedding innovation within your team to drive growth.

• The role of challenging conventions to differentiate your agency in a competitive market.

• How fostering a culture that celebrates and encourages creative thinking can benefit your agency.

• Using a decision-making matrix to evaluate and prioritize innovative ideas effectively.

• Insights into nurturing client relationships through creative problem-solving techniques.

Bio

Tom Shapiro is CEO of Stratabeat, a B2B organic growth agency specializing in SEO, content strategy, content development, web design, and conversion optimization. Through his career, Shapiro’s clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, Freshworks, and UnitedHealthcare. Previously, Shapiro was the Director of Digital Strategy at iProspect.

During his five years at the agency, the number of employees grew from 85 to 700+. Shapiro is the author of the books Rethink Lead Generation and Rethink Your Marketing, both available on Amazon.

Resources:

• Website:https://stratabeat.com/

• LinkedIn Personal:https://www.linkedin.com/in/tomshapiro/

• Twitter:https://twitter.com/tomshapiro

• Book:https://tomshapiro.com/book-rethink-lead-generation/