The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in to ...
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This is The Growth Fire Podcast where we focus on talking about growing your business. We will be discussing digital marketing, or your culture to help listeners get better every day.
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Conversations with Leaders and Founders of Marketing Agencies, sharing wisdom on how they built their company, lessons they wish they knew when they started, and marketing and agency strategies for the months and years ahead.
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Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — eve ...
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252. How AI and Legal Strategy Can Shape Agency Success, with Sharon Toerek
17:35
17:35
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Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the evolving digital environment …
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EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek
46:52
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The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us…
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254.The Fundamentals of Agency Communication and Collaboration, with Jeff Swartz
35:29
35:29
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Intro In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights …
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Skeptical thought leadership will work for you?, with Stephen Woessner
39:17
39:17
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For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we di…
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EP 456: What agency owners get wrong about recruiting top talent with Michael Palma
48:03
48:03
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The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand a…
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253. Embedding Creativity at Your Agency’s Core, with Tom Shapiro
33:07
33:07
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Intro In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover how breaking the creative mold can prope…
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How to Grow Your Agency Through Community and Collaboration, with Jay Owen
37:00
37:00
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I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…
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Episode 384: Why Knowing Your Audience Makes Your Marketing Simpler, with Mary Charleson
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45:35
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On this episode of Destination on the Left, I talk with Mary Charleson, President of Five Minute Marketing and founder of Carry On Queen, about her formula for creating marketing plans that align with your target audience. We discuss how giving without expectation applies to Marketing and how Mary views volunteering with purpose as part of this phi…
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EP 455: The trends that affect agency owners and employees in 2024 with Drew and Danyel McLellan
45:59
45:59
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In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them. We’ll give you a reality check on misguided expectations around agency valuations and sales. And we’ll exp…
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Email Writing Workshop, with Stephen Woessner
50:03
50:03
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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Episode 383: Empowering Destination Marketing with Civitas Pro's Data Insights, with Tiffany Gallagher
39:13
39:13
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On this episode of Destination on the Left, I talk with Tiffany Gallagher, Vice President of Operations at Civitas about what Tourism Improvement Districts (TIDs) mean for the communities where they are established. She shares more about creative funding opportunities designed as a benefit-based vehicle for the travel industry forward. Tiffany also…
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Strategies for Smarter Agencies With Jason Therrien
25:31
25:31
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Jason Therrien is the Founder and CEO of thunder::tech, an integrated marketing agency specializing in digital marketing, brand strategy, and advertising. Since 1997, he has been an entrepreneurial force in the Great Lakes region, creating impact as an investor, board member, and civic volunteer. His dedication to problem-solving and value-driven r…
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The $99 Hearing Aid Revolution With Ishan Patel
28:01
28:01
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Ishan Patel is the CEO and Co-Founder of Audien Hearing, the leading brand for over-the-counter hearing aids. Born and raised in Scottsdale, Arizona, Ishan dropped out of college to pursue his entrepreneurial passion in the health and product service sectors. Through dedication and innovative sales strategies, he turned Audien Hearing into the high…
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EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier
52:13
52:13
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Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issue was client-agency trust — what clients look for in an…
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251. AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek
52:31
52:31
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AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek Intro The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the transformative effects of AI on agency operation…
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How to close sales without closing, with Stephen Woessner
47:39
47:39
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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…
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Episode 382: Building a Purpose-Driven Company Culture, with Nicole Mahoney and TJ Bennett
1:14:50
1:14:50
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On this episode of Destination on the Left, I’m sharing my recent appearance on the Desuckify Work podcast with TJ Bennett. We discuss why people crave purpose-driven work, why it’s important to have a vision, and, more importantly, how to communicate that vision throughout the company. We also discuss building a strong team and how structure and o…
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Blazing New Paths in Gaming and Fashion With Greg Selkoe
28:44
28:44
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Greg Selkoe is the Co-founder and CEO of XSET, an esports lifestyle gaming brand. Renowned for his pioneering contributions to e-commerce, entertainment, and esports, he previously founded the Boston streetwear company Karmaloop, driving it to over a billion in lifetime revenue. He also served as the President of FaZe Clan, boosting its revenue to …
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250. Harnessing Transparency for Niche Success, with Colleen Gallagher
32:41
32:41
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Intro In this episode, Colleen Gallagher, CEO of OnWrd & UpWrd, reveals how her agency carved a niche in helping trade associations become industry leaders. Colleen shares several valuable lessons on using transparency and clear pricing strategies to not only attract the right clients but also to ensure agency growth and profitability. What you wil…
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Episode 381: Business Growth and Thought Leadership, with Nicole Mahoney and Sharon Toerek
56:20
56:20
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On this episode of Destination on the Left, you’ll hear my conversation with Sharon Toerek about the importance of finding your niche and how growth happens once you commit to it. We also discuss how becoming a thought leader in your niche leads to new relationships and opportunities. While this interview centers around building a marketing agency,…
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How to Design Your HERO Offer, with Jane Pfeiffer
36:54
36:54
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For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…
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Mitigating the Legal Risks of AI Content With Sharon Toerek
37:12
37:12
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Sharon Toerek is the Owner and Founder of Toerek Law, where she dedicates her practice to advising independent marketing and creative services agencies on protecting and monetizing their intellectual capital. A marketing law attorney with extensive experience in copyright, trademark, and content protection, Sharon offers strategic counsel on licens…
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EP 452: Expanding your agency talent pool with international employees with Kim Walker
53:54
53:54
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Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the…
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249. Empowering Teams by Leading With Impact, with Atiba de Souza
48:29
48:29
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Intro In our latest episode, we sat down with Atiba de Souza, known as the Video Content Superman, a master connector in the marketing world. Atiba discusses his dynamic approach to leadership within his video marketing agency, blending his deep understanding of relationship-building with effective team management to drive business success. What yo…
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How to Escape Founder-Led Sales, with Corey Quinn
44:28
44:28
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For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…
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Episode 380: The Intersection of Storytelling, Collaboration, and Attractions, with Geoff Thatcher
45:34
45:34
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On this episode of Destination on the Left, I talk with Geoff Thatcher about telling great stories and why they impact how people experience your brand. Geoff shares examples of his revolutionary experiential framework in action and gives his insights into staying focused, finding the right partners, forgiving allowable weaknesses, and remembering …
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EP 451: What it takes to become a fractional CMO with John Jantsch
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39:07
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If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high…
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248. Revolutionizing Engagement Through Video Marketing, with Diane Strand
23:43
23:43
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Intro Join us on The Innovative Agency as Diane Strand, an award-winning Executive Producer and visionary in workforce development in the arts, dives into the transformative role of video in marketing. With a rich background from JDS Studios to TV production, Diane shares profound insights into evolving video marketing strategies to meet modern dem…
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Episode 379: Connecting Communities through Collaboration, with Sonya Nash
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37:16
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On this episode of Destination on the Left, I talk with Sonya Nash, Executive Director of Visit Shipshewana. She shares how she honors the local community through the work her DMO does and describes her role as creating an experience that visitors love and positively impacts the local community. Sonya also talks about a countywide collaboration she…
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How to Get Your Money, with Sharon Toerek
45:20
45:20
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I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pr…
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Unmasking Limitless Leadership With Rick Torrison
39:18
39:18
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Rick Torrison is a transformational leader and growth catalyst with over 25 years of experience in personal growth and team building. As a certified Executive Director of The John Maxwell Team, he is qualified to facilitate, speak, train, and coach individuals and groups in leadership development, professional skills, and personal growth. Additiona…
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Adapting Agencies for the Social-Centric Era With Jason Mitchell
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Jason Mitchell is the CEO and Co-founder of Movement Strategy, a forward-thinking social media marketing agency that began in his college dorm room. With expertise in emerging technologies and social platform trends, Jason guides his agency in leading social-centric branding initiatives for high-profile clients such as Netflix, Amazon, and Warner B…
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EP 450: The trends that influenced agency AGI in 2024 with Drew and Danyel McLellan
40:59
40:59
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In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again.…
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247. Enhancing SEO with Strategic Video Integration, with Lee Black
27:01
27:01
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Intro In this episode of The Innovative Agency, we're joined by Lee Black, Founder of Antilles and a leader in SEO and digital marketing strategies. Lee shares his expert insights on the transformative impact of integrating video production into SEO practices, setting new standards in content creation. What you will learn in this episode: How AI an…
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Episode 378: Let Your Weird Flag Fly, with Emily P. Dailey
44:25
44:25
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On this episode of Destination on the Left, I talk with Emily about how her creative skills and early experience in theater led her to the hospitality industry. She walks us through a process for evaluating your brand and thinking about it from a people-first perspective and shares her approach to addressing challenges that cover planning for short…
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Strategic Moves for Agency Profit, with Marcel Petitpas
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47:34
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This episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’…
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EP 449: How agency owners can get ahead of burnout with Eric Recker
57:05
57:05
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Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s episode, I’m talking to Eric Recker about those crucial signs that you might be burnin…
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246. Maximizing Lead Generation Efforts, with Alex Oliveira
38:41
38:41
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Intro In this episode, we are joined by Alex Oliveira, Founder and CEO of Prediq, a lead generation agency, to discuss the state of lead generation and the importance of collaboration between marketing and sales teams. He explores strategies to bridge the gap between marketing and sales teams for optimal results in the agency world. What you will l…
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How to Find the Right Strategic Partnership for Your Agency, with Tim Burke
35:57
35:57
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In this episode of Sell With Authority, Hannah Roth and I welcome Tim Burke, CEO of Conduit Digital Marketing. We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing pr…
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