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Smashing Podcast

Smashing Magazine

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An interview show from your friends at Smashing Magazine. Drew McLellan and Vitaly Friedman talk to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality. How do you future-proof your business? How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? Each episode contains valuable insights, recommendations, and tangible ex ...
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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This week, we’re continuing the conversation about online commu…
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Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast? Now, that increases the value you deliver and decreases the chances that new clients will churn. So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback fro…
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If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With…
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When I sit down with agency owners and their teams for the first time, our conversations often revolve around the same themes — where new clients are coming from, how engaged their email lists are, and the consistency (or lack thereof) in sharing valuable content to grow their audiences. And without fail — I hear something along these lines: “We’re…
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Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…
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Everybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effective marketing strategy. Behavioral economics is a study …
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Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way? That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast. Eric’s journey has taken him from…
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In this episode of Sell With Authority, we tackle a question that’s fundamental to our success: Can we all be better at allocating our time so that we have the space, capacity, and focus to more effectively lean into business development? The short answer? Yes. Of course, we can. There’s always room for improvement in how we manage our time and eff…
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In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. Instead of being stuck with a stack of business cards …
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As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.…
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Get ready for a marketing strategy that balances profit with authenticity to differentiate your brand. In this episode of Sell With Authority, we unlock some rock solid awesome insights with our special guests, Sean Tracey and Predictive’s own Mad Scientist, Hannah Roth. Sean is an award-winning creative strategist and speaker with over 25 years of…
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With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …
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After a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it’s essential always to have warm prospects teed up and ready to go. But how? The answer is in thought leadership combined with lead gen and lead magnets. Posit…
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Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for S…
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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor…
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We’ve all been here before — your agency grows, and your day-to-day is getting a little too chaotic for comfort. Each team member has their own way of doing things, and no one is on the same page about the best approach to doing recurring tasks. As the agency owner, you’re getting pulled into things that you shouldn’t, becoming the organization’s b…
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I am so thrilled Jamie Shibley joins this episode of Sell With Authority for an encore interview. Jamie is the CEO of The Expressory, a strategic gifting agency that believes the key to accelerating your business growth and profitability relies on your ability to effectively nurture meaningful relationships. Also joining this episode is Hannah Roth…
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Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …
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Humans are hardwired to belong, and the desire to be a part of something bigger than ourselves is in our blood. Whether we connect over shared values, a favorite sports team, a hobby, or even just from living near one another, we can find community and belonging all around us. These days, many of us are finding community online through social media…
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It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software. While there are benefits to streamlining your client communications and inviting them into the system that runs your a…
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I am super excited to welcome our guest expert, Hannah Roth, to this episode of Sell With Authority. It is always a pleasure to have her on the podcast – so much so that this is her sixth time with us! Hannah is Predictive ROI’s mad scientist and strategist (that is her actual title, by the way) and works with clients to define and achieve their bu…
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Sales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in on our right-fit clients without being too sales-y about it. In this episode, I talk with Dan Englander about how to stand out against the competition …
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To celebrate our 100th episode, I am excited to welcome our guest expert, Drew McLellan, to the Sell With Authority podcast. This is Drew’s second time on the show and it seems fitting to have him mark this milestone. He is not only my most trusted business advisor — but he’s also been my best friend in the world for the better part of a decade. Dr…
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Google and Facebook are taking big strides this year to address users’ core privacy concerns, including Google Consent Mode mandatory from March 2024, and the introduction of Facebook Conversion API (CAPI). Sachin Rajah discusses what this means, and how to comply so that your marketing performance isn’t negatively impacted. Guest: Sachin Rajar is …
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In a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they’ve ever had and want to find ways to keep them around. This is great news, and we want to help keep your agency dream team alive and thriving. To help in that journey, HR expert Barbara Mason joins me to share what agency owners an…
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Wanna know how a 200-person agency reduced churn by 50% from one year to the next? Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road. At the beginning of 2022, they saw client churn on the ris…
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I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her third time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pro…
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Video budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business development tool for ourselves to know what’s up when our clients ask about it. Not only that, but video content creation is an incredible medium for agenci…
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I am excited to welcome our guest expert, Chris Slocumb, to this episode of Sell With Authority. She is the Founder of Clarity Quest Marketing and has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Chris presently holds eight U.S. patents and is a Forbes Agency…
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Hubspot is one of the leading software brands for inbound marketing, sales, and customer service. Kat Warboys, Senior Marketing Director for Hubspot’s APAC region, discusses inbound strategy, how AI is impacting content creation, and the rapidly changing nature of marketing as it pertains to digital. Guest: Kat Warboys is the APAC Marketing Directo…
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What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems. Chris Kocek will share his favorite techniques for gene…
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What’s one mistake you’ve made as an agency leader you’ll never forget? Several guests on this show have shared the same exact answer: “I wish I’d invested in my own financial literacy sooner!” But, what financial metrics should you focus on the most? Even if you answer that question—how do you (and your team) impact those financial metrics that ma…
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I am excited to welcome our guest expert, Jody Grunden, to this episode of Sell With Authority. Jody has been on the front lines navigating agency ownership for over two decades. He Co-Founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations and became the top provider of Virtual CFO Services in North America. In 20…
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If there’s one word that will send any agency owner or employee running for the hills, it’s timesheets. Although one of the most universally disliked words in the agency world, timesheets are still the number one way to detect and diagnose problems within the agency before they become catastrophes. Essentially, they’re your best friend whether you …
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Ty Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distributi…
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I am thrilled to welcome our special guest experts, Brian and Kim Walker, back to this episode of Sell With Authority. Brian and Kim are the Co-Founders of Shop Marketing Pros, an agency that specializes in top-tier marketing in their niche of the auto repair industry. In episode 90 of the podcast, Brian and Kim shared how they strategically and sy…
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How do you go about finding a new marketing agency, and how do you know if they’re the right fit for your business? With experience on both client and agency side, Drew McLellan, CEO of the Agency Management Institute shares how to best approach the agency procurement process. Guest: Drew McLellan has worked in advertising for 25+ years and started…
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You’ve probably heard of IQ, EQ, or even SQ (spiritual intelligence), but have you heard of NQ? For those new to the term, it’s natural intelligence, or our ability to tap into our inner wisdom to guide us in our decision-making in the most high-stakes situations. In life and leadership alike, we tend to let our ego get in the way of our decision-m…
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