Best Drew McLellan Podcasts (2024)

1
EP 455: The trends that affect agency owners and employees in 2024 with Drew and Danyel McLellan 45:59

4d ago45:59

45:59

In the last solocast, we reviewed the agency trends that most affected agency AGI in 2023. This week, we’re pulling back the curtain on the major trends rocking agency owners and their teams in 2024 — and giving you tips to stay ahead of them. We’ll give you a reality check on misguided expectations around agency valuations and sales. And we’ll exp…

1
EP 456: What agency owners get wrong about recruiting top talent with Michael Palma 48:03

1h ago48:03

48:03

The glamor of working for an agency has worn off somewhat since the 80s and 90s. Markets are more saturated, salaries have stagnated, and recruiting top talent has become more difficult — especially since Covid. As agency owners, that means we have to adjust our process to find and hire top talent to meet our clients’ needs. To help us understand a…

1
How to Grow Your Agency Through Community and Collaboration, with Jay Owen 37:00

2d ago37:00

37:00

I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation. Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by fo…

1
Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn 42:38

2d ago42:38

42:38

Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Of…

1
Finding Clarity in Times of Uncertainty with Suneet Bhatt 40:24

4d ago40:24

40:24

Suneet is an industry veteran who has led marketing teams, successfully earned B Corp certifications, and dabbled in venture capital. This conversation is a masterclass on what positive, effective leadership looks like in the current age.By Steve Pockross

1
Email Writing Workshop, with Stephen Woessner 50:03

9d ago50:03

50:03

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier 52:13

11d ago52:13

52:13

Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issue was client-agency trust — what clients look for in an…

1
How to close sales without closing, with Stephen Woessner 47:39

16d ago47:39

47:39

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity 47:39

16d ago47:39

47:39

So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and m…

1
EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek 46:52

18d ago46:52

46:52

The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but luckily, Sharon Toerek is always by our side to walk us…

1
How to Design Your HERO Offer, with Jane Pfeiffer 36:54

23d ago36:54

36:54

For this episode of Sell With Authority, I am thrilled to welcome back Jane Pfeiffer, the brilliant Founder and President of Fieldtrip, for an encore interview. Jane and her team have developed a new service offering that’s a game-changer for clients and prospects in their niche. We discuss how to design a service offering that is limited in scope,…

1
EP 452: Expanding your agency talent pool with international employees with Kim Walker 53:54

25d ago53:54

53:54

Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can help solve your problems. This week, we’re diving into the…

1
How to Escape Founder-Led Sales, with Corey Quinn 44:28

1M ago44:28

44:28

For this episode of Sell With Authority, I invited Corey Quinn, who has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketing executive, to come back for an encore. In episode 86 of the podcast, Corey and I went on a bit of a mining expedition where we unearthed a ton of golden nuggets around how to narrow down y…

1
How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout 32:25

1M ago32:25

32:25

Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…

1
EP 451: What it takes to become a fractional CMO with John Jantsch 39:07

1M ago39:07

39:07

If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry deeply and can execute your strategy to provide a high…

1
How to Get Your Money, with Sharon Toerek 45:20

1M ago45:20

45:20

I am thrilled to welcome our guest expert, Sharon Toerek, back to this episode of Sell With Authority. It’s her fourth time appearing on the show with us, but for those who are meeting her for the first time, she’s the Founder of Toerek Law and the host of the podcast “The Innovative Agency”. Sharon is also Predictive’s wicked smart intellectual pr…

1
The Scoop on AI Video Marketing with Cory Treffiletti 36:35

1M ago36:35

36:35

4x CMO and current Chief Marketing Officer at Rembrand, Cory Treffiletti joined Yes, and Marketing for a deep dive into the ways AI is influencing his data-driven storytelling approach. (Plus, some tough love for execs, a look at his must-try AI tools, and a few life lessons we can all learn from.)By Steve Pockross

1
EP 450: The trends that influenced agency AGI in 2024 with Drew and Danyel McLellan 40:59

1M ago40:59

40:59

In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again.…

1
Strategic Moves for Agency Profit, with Marcel Petitpas 47:34

1M ago47:34

47:34

This episode of Sell With Authority is one I have been eagerly anticipating! I’m excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making. When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That’…

1
Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach 40:42

1M ago40:42

40:42

The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…

1
EP 449: How agency owners can get ahead of burnout with Eric Recker 57:05

2M ago57:05

57:05

Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s episode, I’m talking to Eric Recker about those crucial signs that you might be burnin…

1
How to Find the Right Strategic Partnership for Your Agency, with Tim Burke 35:57

2M ago35:57

35:57

In this episode of Sell With Authority, Hannah Roth and I welcome Tim Burke, CEO of Conduit Digital Marketing. We focus our discussion on strengthening your agency through strategic partnerships — and the effective use of white-label solutions. Tim shares his brilliant perspective on the power of choosing the right strategic partners, optimizing pr…

1
EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk 49:51

2M ago49:51

49:51

Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed. Tyler shares the false starts and missteps ea…

1
How to Reach Your Agency’s Next Level of Growth, with Stephen Woessner 58:39

2M ago58:39

58:39

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. First off — Drew…

1
Drew McLellan on Building Trust and Scaling Through Thought Leadership 40:15

2M ago40:15

40:15

The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…

1
EP 447: Proving ROI to clients with AI tools with Jonathon Reilly 51:11

2M ago51:11

51:11

Clients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongoing AI conversation to dial in on one thing — how AI tools can prove an agency’…

1
How to get it all done, with Stephen Woessner 47:27

2M ago47:27

47:27

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

1
EP 446: Methodologies for agency owners to navigate HR issues with Allyns Melendez 56:02

2M ago56:02

56:02

As agency owners, we all want to be different. We don’t want to be the boss who is a stickler for punctuality or to feel like we’re micromanaging our employees. But HR issues will inevitably arise, and that’s when the reality check sets in. HR issues aren’t always as intense as the term may imply. They could be as small as someone being late to a c…

1
How to Stand Out as an Easy Yes, with Robin & Steve Boehler 49:24

3M ago49:24

49:24

If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects. Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With…

1
EP 445: Why agency owners should start online communities with Drew McLellan 56:37

3M ago56:37

56:37

Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This week, we’re continuing the conversation about online commu…

1
How to Rewire Leadership for Agency Growth, with Audrey Kwan 44:19

3M ago44:19

44:19

When I sit down with agency owners and their teams for the first time, our conversations often revolve around the same themes — where new clients are coming from, how engaged their email lists are, and the consistency (or lack thereof) in sharing valuable content to grow their audiences. And without fail — I hear something along these lines: “We’re…

1
EP 444: What behavioral economics tells us about how people connect with brands with Kristian Alomá, PhD 46:33

3M ago46:33

46:33

Everybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effective marketing strategy. Behavioral economics is a study …

1
How to Hire Strategically, with Sue MacArthur 44:48

3M ago44:48

44:48

In this episode of Sell With Authority, we tackle a question that’s fundamental to our success: Can we all be better at allocating our time so that we have the space, capacity, and focus to more effectively lean into business development? The short answer? Yes. Of course, we can. There’s always room for improvement in how we manage our time and eff…

1
EP 443: The do’s and don’ts of networking at trade shows, workshops, and conferences with Dave Delaney 55:49

3M ago55:49

55:49

In-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. Instead of being stuck with a stack of business cards …

1
The Future of Search in the Age of AI with Natalie Henley 31:07

3M ago31:07

31:07

As CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.…

1
How to Boost Your Agency’s Impact, with Sean Tracey 53:37

3M ago53:37

53:37

Get ready for a marketing strategy that balances profit with authenticity to differentiate your brand. In this episode of Sell With Authority, we unlock some rock solid awesome insights with our special guests, Sean Tracey and Predictive’s own Mad Scientist, Hannah Roth. Sean is an award-winning creative strategist and speaker with over 25 years of…

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