Marketing Myths Debunked - Erica Breuer

It's Marketing's Fault

Send us a Text Message.

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer.
They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies.
Erica shares insights on why small and medium-sized businesses shouldn't stress over having a hyper-specific niche or a unique selling proposition (USP). Instead, she advocates for a clear selling proposition (CSP) that simply states who you help and the results you deliver.
They also discuss the significance of translating mission, vision, and values into actionable business practices rather than just statements on a website. Erica's practical advice aims to help businesses adapt and thrive in today's fast-changing market.
https://www.ericabreuer.com/
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y

Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.

Make sure to reserve your spot at the best conference for B2B podcasting.

Support the Show.

Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

Email: [e-mail]

https://www.buildthatpodcast.com/

There are affiliate links above.
★ Support this podcast ★

Chapters

1. Introduction and Principle Three: Find Your Niche (00:00:00)

2. Changes in Content Strategy Over the Years (00:04:08)

3. Being Upfront with Your Audience (00:09:06)

4. Revisiting Marketing Plans and Strategies (00:11:11)

5. Influencing Change in Large Enterprises (00:13:56)

6. Principle One: Nailing Your Unique Selling Proposition (00:16:23)

7. Example of a Clear Selling Proposition (00:19:37)

8. Principle Two: Define Your Mission, Vision, and Values (00:22:40)

9. Internal vs. External Use of Mission and Values (00:24:35)

10. Principle Three: Find Your Niche (00:31:35)

11. Differentiation Without Disruption (00:38:02)

12. Final Takeaway: Adapting Corporate Marketing Principles (00:44:18)

13. Recap and Key Points from the Conversation (00:47:23)