From Overwhelm to Efficiency--Sarah Noel Block

It's Marketing's Fault

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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.
Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.
She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.
Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.
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LinkedIn: ericrutherford

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Chapters

1. Introduction and Early Wins (00:00:00)

2. Origin of Tiny Marketing and Framework (00:02:30)

3. Training Founders and Building Trust (00:06:37)

4. Building Relationships through Content (00:10:44)

5. Strategic Story and Customer Interviews (00:13:50)

6. Importance of Events in Marketing Strategy (00:18:00)

7. Relationship-Led Marketing and Client Fit (00:22:59)

8. Identifying Unique Voice and Differentiators (00:28:53)

9. Role of Email and Overcoming Imposter Syndrome (00:33:31)

10. Final Takeaway and Marketing as an Experiment (00:43:50)