From Overwhelm to Efficiency--Sarah Noel Block
Manage episode 424407115 series 3452247
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers.
Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led businesses.
She emphasizes the importance of building referral partnerships, leveraging core content like podcasts, and hosting virtual events to foster client relationships.
Sarah also discusses the significance of owning media channels, such as email lists, and maintaining authenticity to attract the right clients.
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
There are affiliate links above.
Chapters
1. Introduction and Early Wins (00:00:00)
2. Origin of Tiny Marketing and Framework (00:02:30)
3. Training Founders and Building Trust (00:06:37)
4. Building Relationships through Content (00:10:44)
5. Strategic Story and Customer Interviews (00:13:50)
6. Importance of Events in Marketing Strategy (00:18:00)
7. Relationship-Led Marketing and Client Fit (00:22:59)
8. Identifying Unique Voice and Differentiators (00:28:53)
9. Role of Email and Overcoming Imposter Syndrome (00:33:31)
10. Final Takeaway and Marketing as an Experiment (00:43:50)
75 episodes