Automating Marketing for Efficiency - Gala Ivannikova

It's Marketing's Fault

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In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports.
Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the benefits of automated reporting for small businesses and agencies, and how Looker Studio can simplify data visualization.
Gala emphasizes the importance of choosing the right tools based on company size and offers practical advice for integrating data from various platforms.
https://www.youtube.com/channel/UCFhbMD_7fzf9vVSWt-vZlKA

https://gaillereports.com/

https://medium.com/@givannikova

https://www.instagram.com/gaille_reports/

Use code 'not a fault' for 20% off of online store or 15% for custom Looker Studio dashboards
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Chapters

1. The Entrepreneurial Scene in Portugal (00:00:00)

2. How Gala Started Building Marketing Reports (00:08:34)

3. Transition to Looker Studio (00:12:12)

4. Offering Reporting Services to Clients (00:14:16)

5. Automating Reports for Small Businesses (00:16:58)

6. Helping Startups with Data Analysis (00:19:59)

7. Importance of Data for Small Businesses (00:23:19)

8. Challenges Faced by Marketing Agencies (00:25:30)

9. Simplifying Data Collection and Reporting (00:29:07)

10. Benefits of Looker Studio for Agencies (00:31:31)

11. Flexibility of Looker Studio with Different Data Sources (00:33:53)

12. Recommendations for Businesses on Data Management (00:36:09)

13. Final Takeaway and Discount Offer (00:38:04)