Ep-12: Book Marketing Hacks - Lead generation ideas that produce endless hot leads for Financial Advisors
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Introduction
- The struggle of constant lead generation for advisors
- Traditional methods are ineffective, expensive, and labor-intensive
- Tease how advisors are using books to attract qualified leads endlessly
The Power of Book-Based Lead Generation
- Books are the ultimate lead magnet - deliver upfront value
- Allow you to capture leads passively and perpetually
- Self-qualifying leads based on who consumes the book
Free Book Distribution Hacks
- Leverage existing networks and platforms you're already on
- Creative ways advisors are getting books into hands for free
Book Marketing on a Shoestring Budget
- How to drive explosion of targeted leads for <$500
- Examples: Paid newsletter ads, FB groups, giveaway promotions
- Slice and repurpose the book into endless micro-content
Advanced Book Distribution Plays
- Using joint venture partnerships and cross-promotions
- Negotiating or free bulk book orders from companies for employees
- Influencers on IG & Tiktok
- Facebook Group Owners- Going Live
- LinkedIn Group Owners - Events & Joint Collab
- Getting books into offices or associations where you ICP frequents
From Book to Consultation
- Automated nurture sequences from opt-in to consultation
- Soft nurturing by continually providing free value
- Turning book leads into hot, ready-to-buy prospects
Case Studies of Advisors Winning
- Highlight creative book lead gen examples in action
- Specific channels, budgets, and results they're getting
- Show diversity of industries and approaches working
Action Steps Advisors Can Take
- Low-hanging fruit book distribution starting today
- Negotiate a book cross-promotion with complementary businesses
- Map out an automated nurture sequence for book leads
Resources Mentioned:
- Join our community of like-minded advisors on LinkedIn Here .
- Grab your copy of the book " The Advisor Authority Book Framework" Here
- Write your "Client Getting Book" in just 7 weeks - Program
- Book Your FREE Breakthrough Call Here
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15 episodes