164: Baking Their Way to a Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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Last week I hosted our annual Subscription Box Week and it was so so good! Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each serves a different niche and each followed a different journey. All are SO inspiring!

Lauren is the “celebrity” of the group! You might have seen her on Food Network’s Christmas Cookie Challenge. Lauren went from being a mom and art teacher who loved to bake cookies to a full-time entrepreneur who designs and produces her own cookie cutters, an online and in-person cookie decorating instructor, and a successful subscription box owner.

Lauren’s family is her why. She wanted to grow her business to help put her two sons through college. She was proud to tell us they will both be able to graduate debt-free, thanks in large part to Lauren’s subscription box business!

Jonica owns a bakery and a successful subscription box business, and coaches people who want to open bakeries. In addition to serving lunch and baked goods to her local community, Jonica makes the MOST delicious treats and sends them across the country every month.

Jonica has taken all the lessons she learned through her business journey - opening and closing two other bakeries - and poured them into doing things the right way. The way that serves both her customers and Jonica and her family.

After leaving a successful bakery in North Carolina to move “back home” to Iowa after her husband’s military retirement, Kimberly started selling her baked goods again. She was inspired by how much her former customers missed her baked goods and got creative.

Jenny is not a baker, but she is a passionate advocate for the gluten-free community and served them for many years through her blog, Good For You Gluten Free. When changes in the Google algorithm had a severely negative impact on her traffic - and her income - Jenny pivoted. She turned her love for finding new gluten-free products and vendors into a subscription box.

Jenny launched earlier this year and she sold out the 125 slots she had available in hours. Jenny is growing as fast as she can manage, selling out every month, and looks forward to even more growth once she moves her business out of the basement and into a space of its own.

These four amazing businesswomen shared advice with people who are thinking about starting a subscription box. Their message? Just start. It doesn’t have to be perfect. Serve your audience - give them what they need and what they want.

Join me for this episode and get inspired by four women who turned their passion for food and serving others into successful subscription box businesses.

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