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An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic

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Manage episode 427540162 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

E367: Keywords within striking distance. Here’s how to increase your rankings for them.

Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).

See which pages are ranking for these keywords.

Expand your sections in these pages.

Write more.

Go as in-depth as is necessary on these keywords within that page.

You don’t have to add an essay’s worth, but a few paragraphs.

If you’re not directly using the keyword, make sure you use it.

Proofread. Always proofread.

Then submit your changes to Google Search Console.

For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/

00:00 Using Google Search Console for Keyword Insights 00:13 Keywords Within Striking Distance 00:21 Expanding Content for Better Rankings 00:28 Example: Targeting 'Podcast History' Keyword 00:37 Steps to Optimize Content 00:55 Why This Works 01:21 Recording from the Airport 01:57 Final Thoughts

#seo #searchengineoptimization #digitalmarketing #inboundmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

  continue reading

492 episodes

Artwork
iconShare
 
Manage episode 427540162 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

E367: Keywords within striking distance. Here’s how to increase your rankings for them.

Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages).

See which pages are ranking for these keywords.

Expand your sections in these pages.

Write more.

Go as in-depth as is necessary on these keywords within that page.

You don’t have to add an essay’s worth, but a few paragraphs.

If you’re not directly using the keyword, make sure you use it.

Proofread. Always proofread.

Then submit your changes to Google Search Console.

For more: The 20% of SEO that matters - https://edwardsturm.com/articles/pareto-seo/

00:00 Using Google Search Console for Keyword Insights 00:13 Keywords Within Striking Distance 00:21 Expanding Content for Better Rankings 00:28 Example: Targeting 'Podcast History' Keyword 00:37 Steps to Optimize Content 00:55 Why This Works 01:21 Recording from the Airport 01:57 Final Thoughts

#seo #searchengineoptimization #digitalmarketing #inboundmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

  continue reading

492 episodes

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