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Cheap Business Advice

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Manage episode 427805900 series 2936748
Content provided by YouNeedABudget.com and Jesse Mecham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by YouNeedABudget.com and Jesse Mecham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark and Jesse reminisce about the early days of YNAB, and a conversation over lunch in which Mark gave Jesse (what he thought was) sage advice -- to raise prices. Genius right? Jesse recounts how they raised prices in the earliest incarnations of YNAB's product, from spreadsheets to software to software-as-a-service. He also candidly breaks down a price increase that was poorly communicated to the YNAB team and to customers, and which tarnished the brand for a time.

Meanwhile, Mark kicks around the idea of lowering prices in his business!

Mark Butler

The Money School: https://moneyschool.works

https://markbutler.com

https://letsdothebooks.com

YNAB

https://www.youneedabudget.com

  continue reading

105 episodes

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Cheap Business Advice

Beginning Balance

33 subscribers

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Manage episode 427805900 series 2936748
Content provided by YouNeedABudget.com and Jesse Mecham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by YouNeedABudget.com and Jesse Mecham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark and Jesse reminisce about the early days of YNAB, and a conversation over lunch in which Mark gave Jesse (what he thought was) sage advice -- to raise prices. Genius right? Jesse recounts how they raised prices in the earliest incarnations of YNAB's product, from spreadsheets to software to software-as-a-service. He also candidly breaks down a price increase that was poorly communicated to the YNAB team and to customers, and which tarnished the brand for a time.

Meanwhile, Mark kicks around the idea of lowering prices in his business!

Mark Butler

The Money School: https://moneyschool.works

https://markbutler.com

https://letsdothebooks.com

YNAB

https://www.youneedabudget.com

  continue reading

105 episodes

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