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The rise of celebrity-backed drinks
Manage episode 427937726 series 1897284
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The global alcohol industry is worth just over one and a half trillion US dollars, and celebrities want a part of it.
Famous faces and their drinks brands are filling up the shelves, from model Kendall Jenner’s tequila to actor Ryan Reynolds’s gin. And it’s not just alcohol: the energy drink market is in the sights of celebrities, too. How much more are customers willing to pay for these products?
In today’s episode of Business Daily, we'll ask those who stock the drinks, and those who serve them, how much difference - if any - a famous name makes, and we'll hear why celebrities and brands benefit from mutual association.
(Picture: David Beckham and Kendall Jenner. Credit: Getty Images/BBC)
Presented and produced by Izzy Greenfield
1929 episodes
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Manage episode 427937726 series 1897284
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The global alcohol industry is worth just over one and a half trillion US dollars, and celebrities want a part of it.
Famous faces and their drinks brands are filling up the shelves, from model Kendall Jenner’s tequila to actor Ryan Reynolds’s gin. And it’s not just alcohol: the energy drink market is in the sights of celebrities, too. How much more are customers willing to pay for these products?
In today’s episode of Business Daily, we'll ask those who stock the drinks, and those who serve them, how much difference - if any - a famous name makes, and we'll hear why celebrities and brands benefit from mutual association.
(Picture: David Beckham and Kendall Jenner. Credit: Getty Images/BBC)
Presented and produced by Izzy Greenfield
1929 episodes
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Similar to Business Daily
The latest business and finance news from around the world, on the BBC.
…
continue reading
Tim Harford and the More or Less team try to make sense of the statistics which surround us. From BBC Radio 4
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The latest news from the world of personal finance plus advice for those trying to make the most of their money.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
An unidentified body. Who was she? Why hasn’t she been missed? A BBC World Service and NRK original podcast, investigating a mystery unsolved for almost half a century.
…
continue reading
The Inquiry gets beyond the headlines to explore the trends, forces and ideas shaping the world.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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DumTeeDum is a weekly podcast about The Archers featuring fans of Ambridge. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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