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Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy)
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What makes an event not suck?
What are buyer-first practices that Navattic uncovered in 2023?
Is growth hacking still a thing?
Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact.
Jump into the action:
(00:00) Welcome to GTM News Desk
(03:34) Concern about inflated numbers in company reports
(06:41) Growth hacking and data manipulation in marketing
(10:16) Expressing yourself online - what’s authenticity?
(15:54) Meet our special guest, Bethany Murphy!
(19:10) Silos in sales and marketing
(19:50) Cross-functional KPIs and compensation for marketers
(25:00) 6Sense team meetings crucial for relationship-building
Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/
Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/
Produced in partnership with https://shareyourgenius.com/
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