The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Ep. 489 | Proven Strategies to Optimize Demand Gen for Sales Success
Manage episode 428535242 series 2151033
Content provided by Demandbase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demandbase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode Summary
This episode features Sylvain Awad discussing strategies to optimize demand generation for sales success. Sylvain emphasizes simplifying messaging, aligning marketing and sales goals, and prioritizing lead quality over quantity. He advises repurposing content across verticals for common pain points, validating leads before passing to sales, and generating quality leads through website optimization. Sylvain also touches on implementing account-based marketing tactics and leveraging storytelling in B2B marketing. Throughout the discussion, he stresses the importance of ongoing communication between marketing and sales teams to refine strategies and messaging, providing actionable insights for B2B marketers to improve their demand generation efforts.
About the guest
Sylvain Awad is an accomplished and dynamic B2B/B2C marketer with extensive leadership experience and a proven track record of orchestrating and optimizing high-impact/global marketing strategies to drive organizational success.
Key takeaways
- Simplify messaging and avoid overcomplicated demand-gen strategies
- Align marketing and sales goals, focusing on lead quality over quantity
- Use similar content across verticals when addressing common pain points
- Validate and qualify leads before passing them to sales
- Generate high-quality leads through organic website optimization and always-on campaigns
- Implement account-based marketing approaches for multiple leads from the same account
- Leverage storytelling in B2B marketing and sales
- Maintain ongoing communication between marketing and sales teams to refine strategies
Quotes
"Validating and making sure and double checking and triple checking that the lead is valid. And that makes the most sense for getting better quality leads to sales." -Sylvain Awad
Recommended Resource
Books
-"The Stories That Stick" by Kendra Hall
Connect with Sylvain Awad | Follow us on LinkedIn | Website
490 episodes
Share
Manage episode 428535242 series 2151033
Content provided by Demandbase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demandbase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode Summary
This episode features Sylvain Awad discussing strategies to optimize demand generation for sales success. Sylvain emphasizes simplifying messaging, aligning marketing and sales goals, and prioritizing lead quality over quantity. He advises repurposing content across verticals for common pain points, validating leads before passing to sales, and generating quality leads through website optimization. Sylvain also touches on implementing account-based marketing tactics and leveraging storytelling in B2B marketing. Throughout the discussion, he stresses the importance of ongoing communication between marketing and sales teams to refine strategies and messaging, providing actionable insights for B2B marketers to improve their demand generation efforts.
About the guest
Sylvain Awad is an accomplished and dynamic B2B/B2C marketer with extensive leadership experience and a proven track record of orchestrating and optimizing high-impact/global marketing strategies to drive organizational success.
Key takeaways
- Simplify messaging and avoid overcomplicated demand-gen strategies
- Align marketing and sales goals, focusing on lead quality over quantity
- Use similar content across verticals when addressing common pain points
- Validate and qualify leads before passing them to sales
- Generate high-quality leads through organic website optimization and always-on campaigns
- Implement account-based marketing approaches for multiple leads from the same account
- Leverage storytelling in B2B marketing and sales
- Maintain ongoing communication between marketing and sales teams to refine strategies
Quotes
"Validating and making sure and double checking and triple checking that the lead is valid. And that makes the most sense for getting better quality leads to sales." -Sylvain Awad
Recommended Resource
Books
-"The Stories That Stick" by Kendra Hall
Connect with Sylvain Awad | Follow us on LinkedIn | Website
490 episodes
All episodes
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Similar to OnBase: Smashing Sales and Marketing Misalignments
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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…
continue reading
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continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
