977. Shipper Answers Your Sales Questions Live!

Coffee w/#The Freight Coach

Do you want to learn how to add value during the prospecting phase, personalized outreach, and quoting process?

Listen to this episode with today’s guest, Paul Estrada, bringing his sales strategies and market perspectives to the show. Paul also covers the importance of allocating business effectively between brokers and asset carriers, insights to shippers, and more that you shouldn’t miss!

About Paul Estrada

Paul Estrada stumbled into the freight and logistics industry in 2008 when he took a Management Trainee role at Niagara Bottling. He was part of a management team that, over the next decade, would experience exponential growth going from a small regional company to a multi-billion dollar organization. In 2019 he was appointed Director of Logistics Procurement where he oversaw $500 Million in freight spend. Paul lives with his wife and two boys in Anaheim, CA where he spends his free time coaching his boys sports teams and spending time with family.

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