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China's luxury liquor indicator

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Manage episode 429093055 series 2504996
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you regularly listen to The Indicator, you know China's economy is not doing great. Over the last few years, indicators like unemployment and local debt are up, and consumption and property sales are down.
There is one big indicator that's been a bellwether for China's economy ... booze. One specific kind: Baijiu.
In today's episode, a quick history on baijiu and how the liquor is a potent symbol for consumer confidence in China.
Related Episodes:
China's weakening economy in two Indicators
The Beigie Awards: China Edition
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by
Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
  continue reading

1606 episodes

Artwork
iconShare
 
Manage episode 429093055 series 2504996
Content provided by NPR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NPR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you regularly listen to The Indicator, you know China's economy is not doing great. Over the last few years, indicators like unemployment and local debt are up, and consumption and property sales are down.
There is one big indicator that's been a bellwether for China's economy ... booze. One specific kind: Baijiu.
In today's episode, a quick history on baijiu and how the liquor is a potent symbol for consumer confidence in China.
Related Episodes:
China's weakening economy in two Indicators
The Beigie Awards: China Edition
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by
Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
  continue reading

1606 episodes

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