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Long-form or Short-form sales pages — which performs best?
Manage episode 429405035 series 3586912
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You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”?
In this episode, I outline all the considerations you would need to make. Some of the key things to consider are:
1. What is your offer - is it low-cost or high-investment
2. Who will be viewing your sales page? Will they be “Warm” or “Cold” leads?
3. How easy is your offer to understand?
4. Are you comfortable optimising your sales page to ensure it loads fast even with a longer style page?
5. How urgently do people want a solution?
We also discuss the different types of buyers and how to keep everyone happy:
Buyer 1: Wants all the information to feel comfortable to make a purchase. Needs a lot of convincing and social proof. Wants to know exactly what they’re going to get in detail.
Buyer 2: Doesn’t need a lot of convincing, is potentially a repeat customer of yours or a “warm lead” who knows you well, just needs to know the core info and is ready to buy. Wants the “Fast Track”.
And we discuss how our own biases and information-digesting/buying styles can influence how we approach a sales page.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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