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#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi
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The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeers. We cover channels such as SEO, personal branding, Google Merchant Centre for e-commerce and more.
The talk is practical and a great recap also for those who aren't that close to Google Advertising.
Chapters
1. #6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi (00:00:00)
2. Do you still advise to invest in Google Ads? (00:01:35)
3. Recap of changes with Google Ads (00:02:39)
4. Premium Google Partnership and Bad Agencies (00:06:35)
5. Where to start with Google Ads? (00:10:16)
6. Google Ad's AI recommendations that drain SMEs (00:16:30)
7. Save money by stopping Local.ch (00:19:00)
8. Are there still opportunities with Google, also outside of Ads? (00:22:45)
9. Data privacy and compliance impacting performance (00:27:40)
10. Opportunities for ecommerce and starting outside of ads (00:29:15)
11. Google Merchant Center (00:31:44)
12. Finding opportunities with Google Search Console (00:33:49)
13. The role of AI in content creation (00:35:44)
14. SEO ranking factors and Google leaked document (00:38:40)
15. Google's AI Overview (00:39:50)
16. Alternatives to Google - old fashioned business networking and diversification of traffic sources (00:40:52)
17. Predictions - how would you generate business without Google? Digital networking, personal branding, X and Apple (00:45:10)
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