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The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changi ...
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#18 How to Turn Your Business into a Sellable Asset, Agency Growth and Successful Exits with Jonathan Baker
39:17
39:17
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In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transa…
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#16 The Innovative Growth Hacks for Personal Finance Startup - Making Splint Invest a Leader in Alternative Investments with Dmitry Patuk
59:20
59:20
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59:20
############### 60 Euro Gift ############### Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love …
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#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King
50:33
50:33
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50:33
In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with th…
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#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies
47:05
47:05
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47:05
Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive. We delve into the evolving role of marketing agencies and th…
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#14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas
55:12
55:12
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This is a "must listen" for all agency owners and owners of professional service companies. Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his syst…
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#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede
44:02
44:02
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44:02
Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice. In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content mar…
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#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio
47:28
47:28
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I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone …
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#11 Challenges, Growth & Exit Strategies of Digital Agencies with Agency Coach & Consultant Janusz Stabik
39:40
39:40
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39:40
I met Janusz Stabik, the founder of gyda.co a year ago when we seeked out some coaching for our agency business. Janusz and his team have tons of insights to various agencies of different sizes and profiles. I'm discussing with him the typical challenges of the agency business, including exit strategies, mental health of founders, profitability and…
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#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW)
58:54
58:54
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It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance. We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth. I particularly enjoyed this one as Valerio also asked me a lot of…
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#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
46:35
46:35
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In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.…
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#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux
59:16
59:16
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It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares …
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#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
54:48
54:48
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54:48
Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and G…
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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
30:27
30:27
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30:27
Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs. In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance. We're only scratching the surface here and the episode is meant to give a ge…
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#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi
51:56
51:56
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The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeer…
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#4 Growth Hacking B2B Sales Outreach with No Paid Media Involved with Dennis Teichmann
55:22
55:22
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I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor. We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and prag…
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#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
1:13:50
1:13:50
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Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.By Luke Szkudlarek
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#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood
52:27
52:27
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52:27
My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms. In this episode we'll learn how to app…
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#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora
48:02
48:02
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48:02
I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal le…
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