#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede

Fixing the Game Podcast by Luke

Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice.
In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content marketing, exploring everything from the role of video to the ROI of podcasting.
Discover how podcasts can boost your brand, engage your audience, and integrate seamlessly with other marketing channels. Nico shares insider tips on selecting the right guests, maximising reach, and leveraging the latest trends and innovations in the podcasting world.
We're also discussing native ads in podcasts and the newly launched advertising platform for brands that want to win visibility on podcasts without creating their own content.
Don't miss this episode packed with actionable insights and game-changing strategies!
Connect with Nico: https://www.linkedin.com/in/nicolas-leuenberger/

Chapters

1. Introduction (00:00:00)

2. Podcastschmiede Behind the Scenes (00:00:54)

3. The Value of Podcasting (00:01:56)

4. Podcasting as a Marketing Channel (00:03:18)

5. Costs and Investments in Podcasting (00:06:13)

6. Multilingual Podcasts and Video in Podcasting (00:13:18)

7. Engaging with Your Podcast Audience (00:22:44)

8. Selecting the Right Guests (00:23:36)

9. Unique Podcast Stories and Examples (00:25:00)

10. Dream Clients and Podcast Ideas (00:27:42)

11. Common Pitfalls in Podcast Production (00:29:12)

12. Boosting Your Podcast's Reach (00:30:38)

13. Future Trends and Innovations in Podcasting (00:37:16)