#16 The Innovative Growth Hacks for Personal Finance Startup - Making Splint Invest a Leader in Alternative Investments with Dmitry Patuk

Fixing the Game Podcast by Luke

############### 60 Euro Gift ###############
Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love for the app. Please note that this is not a financial advice and you need to make your own decisions to invest your money. Investing in the alternative assets is risky and you can lose all your money.
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In this episode of the Fixing the Game Podcast, I sit down with Dmitry, Co-founder and Head of Growth at Splint Invest. We met a year ago in June 2023 at our Growth Hacking Meetup in Zurich, where he was presenting his growth strategy. We hit it off immediately because Dmitry has a similar allergy to paid media and we were able to talk about organic ways to grow.
Dmitry brings over 13 years of experience in marketing and growth, having successfully scaled digital startups across various geographies.

We dive deep into the strategies that propelled Splint Invest's growth without relying on massive advertising budgets. Dmitry shares insights on leveraging content marketing, affiliate partnerships, and smart customer engagement tactics to outsmart bigger competitors. Discover how Splint Invest engages users in the world of personal finance and alternative investments, making topics like art, luxury goods, and collectibles accessible and exciting to private investors.

Dmitry also unpacks the importance of understanding your target audience, optimising user experience, and maintaining a steady growth trajectory.
This episode is filled with actionable insights, growth hacks, and practical tips on personal finance. Whether you're a marketer looking to scale your business or an investor interested in alternative assets, this episode has something for you.

Chapters

1. Introduction and Guest Introduction (00:00:00)

2. The Journey of Splint Invest (00:00:26)

3. Making Personal Finance Engaging (00:01:31)

4. Understanding Alternative Investments (00:03:00)

5. Target Audience and Market Expansion (00:08:11)

6. Growth Strategies and Acquisition Channels (00:14:51)

7. Experimentation and Data-Driven Decisions (00:26:05)

8. The Importance of Experimentation (00:34:37)

9. Creative Processes and Messaging (00:35:42)

10. Understanding and Engaging Users (00:40:28)

11. Tools and Tech Stack for Growth (00:46:00)

12. Personal Investment Strategies (00:51:16)

13. 60 Euro gift offer - announcement (00:56:40)