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Lessons - Why Paid Advertising Doesn’t Work | Swish Goswami - CEO and Founder of TruFan

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Manage episode 429771620 series 2934427
Content provided by Scott D. Clary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott D. Clary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.

Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.

Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ZlkzafD4cJ4

Apple: https://podcasts.apple.com/us/podcast/swish-goswami-ceo-of-trufan-top-20-under-20-6x-entrepreneur/id1484783544?i=1000471615513

Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Our Sponsors:
* Check out Miro: miro.com
* Check out Policygenius: policygenius.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

615 episodes

Artwork
iconShare
 
Manage episode 429771620 series 2934427
Content provided by Scott D. Clary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott D. Clary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive into the insights and strategies shared by Swish Goswami, CEO and Founder of TruFan. Swish discusses the current challenges in paid advertising, the evolving landscape of influencer marketing, and the crucial role of building genuine community connections. Learn how to navigate these complexities and leverage innovative approaches for effective marketing.

Challenges in Paid Advertising: Discover the four major issues: ad fraud, ad blockers, lack of ad placement control, and the difficulty in measuring true ad impact, leading to wasted spending.

Evolution of Influencer Marketing: Understand why traditional influencer marketing is flawed and how TruFan’s platform leverages micro-influencers and super fans for authentic engagement and better results.

Measuring Campaign Effectiveness: Learn how TruFan’s platform helps brands validate influencers, check for fake followers, and measure campaign success through audience overlap and engagement growth.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ZlkzafD4cJ4

Apple: https://podcasts.apple.com/us/podcast/swish-goswami-ceo-of-trufan-top-20-under-20-6x-entrepreneur/id1484783544?i=1000471615513

Spotify: https://open.spotify.com/episode/7mg0al8bhJUhl5qVStGqxI?si=201cebd5afba489e

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary


Our Sponsors:
* Check out Miro: miro.com
* Check out Policygenius: policygenius.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

615 episodes

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