Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives Work Best (#324)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com.
Topics discussed in this episode:

• How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance.
• Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities.
• Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications.
• How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle.
• Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value.
• How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections.

Links & Resources
Website: https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn: https://www.linkedin.com/company/loyaltylion/
X/Twitter: https://twitter.com/loyaltylionhq
Get access to more free resources by visiting the show notes at
t.ly/1zTeK

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