))
How The Marketing Leader at The Escape Game Used Local SEO and Online Reviews to Grow Nationally w/ Teddy Cheek
Manage episode 430651065 series 3551009
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, host Jay Schwedelson interviews Teddy Cheek, the marketing leader at The Escape Game, a national escape room company with over 30 locations across the country.
===================================
Best Moments:
(01:56) How Teddy ended up in marketing
(04:15) The best use of marketing dollars for local businesses: start with SEO and Google Business Profile
(07:00) What makes a great Google Business Profile and why reviews are so important
(08:04) Tips for getting more reviews, like having staff ask directly and using QR codes
(10:24) Strategies for new businesses to build initial reviews
(12:23) Handling negative reviews and trying to redeem bad experiences
(14:33) Marketing tactics that didn't work for Teddy, like brand name ads and direct mail
(16:21) How well Teddy performs in escape rooms himself (spoiler: he asks for clues!)
===================================
Guest Bio:
Teddy Cheek is the marketing leader at The Escape Game, a national escape room company that has served over 5 million guests across its 30+ locations. With a background in music and digital marketing, Teddy has been instrumental in driving The Escape Game's local marketing efforts for the past 8 years.
===================================
Try Thryv For $1?!?
Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
32 episodes
Share
