Best GURU Media Hub Podcasts (2024)

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Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING 11:07

1h ago11:07

11:07

In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences. ================================================================= Best Moments: (01:52) Is buying an email list a bad idea? (07:07) Would Jay rather attend …

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Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives? 9:01

1h ago9:01

9:01

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching. ================================================================= Best Moments: (00:40) Addressing the recent assassinat…

1
Intro to Art 23:30

9h ago23:30

23:30

Art is another form of a healing expression. Art as a definition is, a visual object or experience consciously created through an expression of skill or imagination. Many believe that art is anything that stirs emotion in you. These emotions depend entirely on your history, your story, basically everything that comes together to make up who you are…

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SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That) 12:28

5h ago12:28

12:28

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last…

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Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop 11:40

1d ago11:40

11:40

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact. ================================================================= Best Moments: (01:22) The impact of using title casing versus sentence casing in email subject lines (02:23) The effectiveness of ca…

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Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’ 27:32

1d ago27:32

27:32

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with …

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Your Pricing Is Holding You Back?!? Use These AMAZING Tips To Grow Your Business! Pennies Per Day??? 8:56

2d ago8:56

8:56

In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ========================================================…

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Ep. 149 - My Offer is NOT WORKING. What should I do? 📺 FRIENDS or THE OFFICE? | Ask Us ANYTHING 9:52

3d ago9:52

9:52

In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office. ================================================================= Best Moments: (01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat (01:5…

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Ep. 148 - What’s Up THIS WEEK ==> Prince William and Princess Kate ON LINKEDIN! 😃 And World Emoji Day! 😃 6:23

4d ago6:23

6:23

In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more! ================================================================= Best Moments: (00:55) Prince William and Kate Middleton posting a job …

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SPECIAL LIMITED SERIES: ===> DON'T BELIEVE THESE MARKETING MYTHS! 🚽 <=== | BATHROOM Break #11 (COLLAB: The Marketing Millennials + Do This, Not That) 9:53

5d ago9:53

9:53

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry. ================================================================= Best Moments: (00:00) Intro and banter about toilet papering houses (01:49) The myth that marketing best practices found online are…

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Interview with Giselle Georgi, Founder of GG Empowers 48:13

6d ago48:13

48:13

Giselle Georgi is a trauma-informed multidisciplinary artist, facilitator and coach who excels at holding space where creativity and wellness meet. As someone who has CPTSD, Giselle has avidly explored many modalities and philosophies to find the right blend that could heal her and transform her life. Now that she has achieved this, she seeks to sh…

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Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop 12:28

8d ago12:28

12:28

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in. ================================================================ Best Moments: (00:33) The importance of click-based segmentation in marketing (04:22) Segmentat…

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Ep. 146 - AI Image Generation SECRETS? ➡️ GUEST: #1 MIDJOURNEY Expert ==> Drew Brucker and Navigating AI Image Tools! 20:32

8d ago20:32

20:32

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation. =========================================…

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How to Get INCREDIBLE Customer Feedback That Will Grow Your Small Business! 9:42

9d ago9:42

9:42

In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =====================================…

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Ep. 145 - ULTIMATE Email Newsletter Trick! ➡️ How do I use AI in regular life? 🧠 | Ask Us ANYTHING 11:12

10d ago11:12

11:12

In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville. ================================================================= Best Moments: (01:10) Addressing a work question from Benny abou…

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Ep. 144 - What’s Up THIS WEEK ==> Amazon Prime Day IMPACTS YOUR MARKETING! Movie: A Family Affair? 7:18

11d ago7:18

7:18

In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics. =============================================================================== Best Moments: (01:00) Twitter (now …

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SPECIAL LIMITED SERIES: ===> HAVING A PERSONAL BRAND IS CRITICAL!🚽 <=== | BATHROOM Break #10 (COLLAB: The Marketing Millennials + Do This, Not That) 14:03

13d ago14:03

14:03

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of …

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Mindful Guided Meditation 01 19:57

13d ago19:57

19:57

The Appalachian Gurus Podcast presents a Mindful Guided Meditation practice. Mindful Guided Meditations help support the health of our wellbeing, and bring us to be mindful about slowing down in the fast pace modern world. Mindfulness meditation is a mental training practice that teaches us to slow down racing thoughts, let go of negativity, learn …

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Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop 13:17

16d ago13:17

13:17

In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts. =…

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Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers! 23:31

16d ago23:31

23:31

In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to dri…

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How to FLOOD Your Business With AMAZING Reviews?!? w/ Stephanie Love of Thryv 11:48

17d ago11:48

11:48

In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…

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Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING 9:13

18d ago9:13

9:13

In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage. ================================================================= Best Moments: (01:29) Unconventional email marketing tests showing positive results (01…

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Ep. 140 - What’s Up THIS WEEK==> Marketing DAYS TO AVOID? Movie I AM NOT SEEING! 7:32

19d ago7:32

7:32

In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement. ================================================================= Best Moments: (00:57) The host emphasizes the importance of monitoring the impact …

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SPECIAL LIMITED SERIES: ===> MULTIPLE POSTS EACH DAY? REPOSTING IS GOOD OR BAD?🚽 <=== | BATHROOM Break #9 (COLLAB: The Marketing Millennials + Do This, Not That) 12:55

20d ago12:55

12:55

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives. ==============…

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Interview with Dr. Joanna Corby specialist in Natural Holistic Healing and Pranic Energy Work 55:57

20d ago55:57

55:57

Joanna Faith Corby, Ph.D. serves as a Life Coach specializing in Natural Health, a Pranic Energy Healer, and a Speaker & Event Facilitator to live groups and online. She brings rigorous scientific training, a deep personal journey in Natural Health, and a passion for all things Healing to her life's work. She is deeply passionate about celebrating …

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Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop 13:01

23d ago13:01

13:01

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. =========================…

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Ep. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington] 21:40

23d ago21:40

21:40

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during e…

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How Documentation EXPLODES Productivity and Improve Training w/ Connor Jeffers of Aptitude 8 18:35

24d ago18:35

18:35

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…

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Ep. 137 - SECRET Way to GROW Your Contacts! ➡️ 5:30 is DINNER TIME! | Ask Us ANYTHING 9:04

25d ago9:04

9:04

In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners: Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation. Jay's restaurant style, dinner habits, and taking pictures of his food. =========================================…

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Ep. 136 - What’s Up THIS WEEK==> ANNOYING LinkedIn Feature! Yahoo Mail Changes...House of Dragons?? 7:56

26d ago7:56

7:56

In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch! ================================================================= Best Moments: (01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the …

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SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LINKEDIN?🚽 <=== | BATHROOM Break #8 (COLLAB: The Marketing Millennials + Do This, Not That) 13:14

27d ago13:14

13:14

In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more. ======================================…

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Intro to Shamanism 19:32

27d ago19:32

19:32

Shamanism is the oldest form of spiritual practice known to mankind. Shamans were the ancient hearts and are still called the medicine people. Traditionally shamans would treat illnesses exclusively from the point of view of external energy influences called the spiritual guides. Modern shamanic practices are evidence that today we are connecting b…

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Ep. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's Scoop 13:00

30d ago13:00

13:00

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows. ================================================================= Best Moments: (01:57) Best time to post on LinkedIn is 8:31 AM local time to sta…

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Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company] 23:27

30d ago23:27

23:27

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers. ================================================================= Best Moments: (03:0…

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YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv 17:04

1M ago17:04

17:04

In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…

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Ep. 133 - 400% Increase in PIPELINE (how to boost WEBINAR Show-Up Rates!) ➡️ Wheel of Fortune? | Ask Us ANYTHING 8:36

1M ago8:36

8:36

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on. ================================================================= Best Moments: (01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand (02:48) Us…

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😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮 3:55

1M ago3:55

3:55

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Prom…

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Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS? 6:39

1M ago6:39

6:39

What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ===…

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SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LIST?🚽 <=== | BATHROOM Break #7 (COLLAB: The Marketing Millennials + Do This, Not That) 13:07

1M ago13:07

13:07

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like Sub…

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Interview with Dylan Nunn, Founder of the "Beauty in the Backyard." Music Festival. 1:03:01

1M ago1:03:01

1:03:01

Dylan Nunn brings extensive experience in the events industry, including the creation of his own music festival, Beauty in the Backyard. Currently, he serves as the Director of Programming at GGBY festival in Moab, Utah, where he oversees festival production and manages a team to ensure successful events. His roles have honed his communication and …

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Ep. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's Scoop 12:22

1M ago12:22

12:22

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuousl…

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Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner] 17:40

1M ago17:40

17:40

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band. …

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WINNER! Awards Are Easy to Win and Have HUGE IMPACT on SMALL BUSINESSES! 9:56

1M ago9:56

9:56

In this episode, host Jay Schwedelson discusses why awards can create HUGE value for small businesses like yours. He shares stats on how awards increase customer trust and willingness to pay more, as well as make a business stand out from competitors. Jay then offers tips on where you can find local awards to apply for AND win (local chambers of co…

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Ep. 129 - HELP! Get NON-ENGAGED Back! ➡️ Do You Eat LEFTOVERS? I Ask Us ANYTHING 11:17

1M ago11:17

11:17

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food …

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Ep. 128 - LINKEDIN is Now TikTok, Microsoft NEW EMAIL Rules, What’s Up THIS WEEK==> JLO, HE-MAN? 8:02

1M ago8:02

8:02

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture. He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what peo…

1
Moon Visits 39:04

1M ago39:04

39:04

Hello Moon!!! You shine so bright, You influence the tide, What a magnificent site! The Moon is all about reflection as it reflects the sun's light. Following the moon and learning from how to harness its energy can assist us in our understanding of our life patterns, dreams, goals, and our relationships. It is a great tool to work with especially …

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SPECIAL LIMITED SERIES: ===> PRE-HEADER Has HUGE Impact on Email Marketing Performance! <=== | BATHROOM Break #6 (COLLAB: The Marketing Millennials + Do This, Not That) 8:35

1M ago8:35

8:35

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS. ===================================================…

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Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop 13:25

2M ago13:25

13:25

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities. ================================================================= Best Moments: (02:41)…

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Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed! 18:07

2M ago18:07

18:07

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued. ===============================…

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Your SUBJECT LINE Can Change Your Business! EASY Tips to Massive Increase in Email Marketing Performance! 9:44

2M ago9:44

9:44

In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business! He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactic…

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