Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.
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Best Moments:
(02:41) The difference between content CREATION and content CURATION
(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you
(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry
(08:22) Mix original, created content with curated content for the BEST results
(08:44) Jay's story of how curation helped grow his business during COVID
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www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.