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YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv

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Manage episode 423326727 series 3551009
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure.
=================================================================
Best Moments:
(03:56) Getting on local news provides a “third party endorsement” that builds trust with potential customers
(04:56) Pitch a story idea that provides VALUE TO VIEWERS, not just promotion of your business
(06:22) Identify topics related to your business that tie into holidays, current events, etc.
(08:17) Email the news desk, anchors, and producers separately with your pitch to increase chances of a response
(12:19) Focus the pitch on helpful tips that viewers can IMMEDIATELY use
(14:10) Going on the news can lend great credibility to build an entire marketing strategy around
=================================================================
Guest Bio:

Stephanie Love leads the content strategy team at Thryv, an all-in-one software and services platform for small businesses. She also has an extensive background in local television news production.
=================================================================
Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

  continue reading

29 episodes

Artwork
iconShare
 
Manage episode 423326727 series 3551009
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure.
=================================================================
Best Moments:
(03:56) Getting on local news provides a “third party endorsement” that builds trust with potential customers
(04:56) Pitch a story idea that provides VALUE TO VIEWERS, not just promotion of your business
(06:22) Identify topics related to your business that tie into holidays, current events, etc.
(08:17) Email the news desk, anchors, and producers separately with your pitch to increase chances of a response
(12:19) Focus the pitch on helpful tips that viewers can IMMEDIATELY use
(14:10) Going on the news can lend great credibility to build an entire marketing strategy around
=================================================================
Guest Bio:

Stephanie Love leads the content strategy team at Thryv, an all-in-one software and services platform for small businesses. She also has an extensive background in local television news production.
=================================================================
Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

  continue reading

29 episodes

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