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Why Discounts Are Not the Slow Season Solution for Your Styling Business
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Many stylists like to turn to the idea of discounting their offers when things slow down (or even come to a halt) in their business. Offering a discount, though, can negatively affect you, your brand, and your bottom line. Rather than relying on them as a quick fix, you need to reconsider the way you think about discounting your styling services.
In this episode of The Six Figure Personal Stylist podcast, you’ll learn the fundamental thinking behind your urge to discount and how to discover the root cause of it. I’ll also teach you three things about discounts you need to be aware of so you’re not tempted to think of them as the answer, how to inject cash into your business without lowering your price, and so much more!
3:03 - Why you feel compelled to offer a discount when business is slow
8:28 - The importance of managing your nervous system when the discounting urge comes up
9:59 - How to identify the root cause of your business slump and troubleshoot without changing your prices (or services)
12:47 - Why the root of your slow season problem isn’t your offer
15:08 - How you might be underestimating the financial damage being done to your business
20:52 - Long-term problems that discounting creates for you and your business and why your marketing might be missing the mark
28:18 - What happens to you as a businesswoman when you no longer see discounting as the solution
30:30 - How to inject cash into your business during a slow season without devaluing your brand with discounts
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