Beyond Features: Creating Value-Driven Roadmaps (With Phil Hornby)

Product Agility

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Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes.
In this episode Ben Maynard sits down with Phil, here is what they spoke about:
Key Discussion Points:

• Roadmaps as Communication Tools: Roadmaps should be seen as communication and alignment artefacts, not rigid plans. They help teams and stakeholders get on the same page about the direction of travel and the problems to be solved.
• Content Maturity in Roadmaps: Roadmaps evolve over time, moving from feature-focused to problem-focused to outcome-focused. The most mature roadmaps include a mix of content types.
• The Problem of "It Depends": Product decisions are always made in context, and the context matters. There's no one-size-fits-all answer, hence the title of Phil's book.
• Overcoming Agile Challenges with Roadmaps: Agile teams often struggle with roadmaps because they are seen as plans. A step-wise approach to introducing roadmaps can help, starting with adjusting the timing and then maturing the content.
• Outcome-Focused Roadmaps: Roadmaps should focus on the outcomes the team wants to achieve, not just the outputs they will deliver. This helps align the team and ensures they are working on the right things.
• The Decision-Making Process: Phil breaks down decision-making into three stages: getting to the decision, making the decision, and implementing the decision.

Resources:

• Lean UX Training - https://bit.ly/3zTmj5g
• It Depends Book: Phil's upcoming book on product decision-making - https://bit.ly/3zTocyS
• Sense and Respond: A book by Jeff Gothelf and Josh Seiden recommended by Phil for its product mindset insights - https://bit.ly/3ydcP4c

Where to Find Phil:

• LinkedIn: https://bit.ly/46ku9Rq

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.
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