#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

• The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
• Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
• Her step-by-step process to a successful product launch

Timestamps

• (00:00) - - Intro
• (06:11) - - Natalie’s Marketing Career Path
• (10:18) - - Loving the Product Makes You A Better Marketer
• (13:12) - - Product Launches and Growth
• (15:11) - - Keys to a Successful Video Strategy
• (18:14) - - Coordinating Launch Projects with Marketing and Product
• (23:58) - - B2B Influencer Outreach
• (30:30) - - Influencer Measurement Challenges
• (35:35) - - Curated Dinner Strategy
• (39:10) - - Lead Generation and Outreach with Apollo
• (49:09) - - Transitioning to Product-Led Growth
• (54:29) - - Working with the CEO

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