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#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor
Manage episode 431245285 series 3290771
Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.
Natalie and Dave cover:
- The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
- Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
- Her step-by-step process to a successful product launch
Timestamps
- (00:00) - - Intro
- (06:11) - - Natalie’s Marketing Career Path
- (10:18) - - Loving the Product Makes You A Better Marketer
- (13:12) - - Product Launches and Growth
- (15:11) - - Keys to a Successful Video Strategy
- (18:14) - - Coordinating Launch Projects with Marketing and Product
- (23:58) - - B2B Influencer Outreach
- (30:30) - - Influencer Measurement Challenges
- (35:35) - - Curated Dinner Strategy
- (39:10) - - Lead Generation and Outreach with Apollo
- (49:09) - - Transitioning to Product-Led Growth
- (54:29) - - Working with the CEO
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
175 episodes
Manage episode 431245285 series 3290771
Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.
Natalie and Dave cover:
- The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
- Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
- Her step-by-step process to a successful product launch
Timestamps
- (00:00) - - Intro
- (06:11) - - Natalie’s Marketing Career Path
- (10:18) - - Loving the Product Makes You A Better Marketer
- (13:12) - - Product Launches and Growth
- (15:11) - - Keys to a Successful Video Strategy
- (18:14) - - Coordinating Launch Projects with Marketing and Product
- (23:58) - - B2B Influencer Outreach
- (30:30) - - Influencer Measurement Challenges
- (35:35) - - Curated Dinner Strategy
- (39:10) - - Lead Generation and Outreach with Apollo
- (49:09) - - Transitioning to Product-Led Growth
- (54:29) - - Working with the CEO
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
175 episodes
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