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Making the Decision: Agency or Internal?
Manage episode 432630250 series 3523921
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In this arc-concluding episode, Laura and Julia discuss the final step when choosing between internal and external marketing: Actually choosing between internal and external marketing! Our hosts suggest five simple tactics organizations can use to come to their final decision, including conducting a needs assessment, consulting with their stakeholders, conducting a trial and evaluation period, and (to go really old school!) creating a pros and cons list. So, when you finally arrive at the fateful time — internal or external? — you can be confident in knowing the right strategies to use, to make the right choice for your organization.
Takeaways:
In order to make the decision, an organization should…
- Conduct a thorough needs assessment
- Create a pros and cons list
- Consult with stakeholders
- Conduct trial periods and evaluations to gauge effectiveness
- Prepare for a need for flexibility
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