#220 Building An AI Video Localization Startup With Supernative Co-founder Paul Ghio SlatorPod podcast

Content provided by Slator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Slator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

SlatorPod »
#220 Building an AI Video Localization Startup with Supernative Co-founder Paul Ghio

11d ago 44:40

MP3•Episode home

Paul Ghio, Co-founder of AI video localization startup Supernative, joins SlatorPod to talk about how language AI is reshaping how we create and consume content globally.

Paul shares how his passion for helping creators and his experience with internationalization at Shutterstock and Yelp led him to start Supernative, with a mission to democratize video localization using AI.

The Co-founder outlines Supernative's technology stack, which includes well-known models like Whisper for speech-to-text, ChatGPT for translation, and ElevenLabs for speech generation. He highlights the importance of improving these core capabilities, such as voice cloning and lip-syncing, to deliver high-quality dubbing at a competitive cost.

Paul discusses the current landscape and challenges of the AI localization market. He notes that while there is significant interest and potential in AI-driven localization, retaining users remains a challenge due to the novelty factor wearing off.

He elaborates on Supernative's strategy to introduce collaborative features to better align with the workflows of content creators and businesses, which could be a more sustainable strategy for user retention and growth.

Paul also touches on their long-term vision, including more comprehensive localization tools that cater to cultural and contextual nuances, and the possibility of localizing video content itself.

Chapters

1. Intro (00:00:00)

2. Paul's Professional Background (00:00:48)

3. Shutterstock's Client Base (00:04:39)

4. What is Supernative? (00:06:29)

5. Supernative's Technology Stack (00:09:17)

6. Viral Marketing Strategies (00:10:15)

7. Exploring Collaborative Features (00:13:25)

8. Market Segments for AI Video Localization (00:17:24)

9. Expectations Around Localization Technology (00:22:00)

10. Slow Rollout of YouTube Features (00:23:12)

11. A Deeper Dive into Supernative's Technology Stack (00:25:22)

12. Importance of Timing in Startups (00:28:32)

13. Pricing Strategies Amidst Rapid Growth (00:33:16)

14. Role of Meta in Open Source AI (00:35:43)

15. Human Involvement in Language AI (00:36:37)

16. Funding and Company Growth Strategy (00:38:44)

17. Future Roadmap (00:40:29)

220 episodes

#Business #Slator #Translation #Local #Machine Translation #Language Industry #Localization Industry #Global #Language #Venture Capital #Artificial Intelligence #Machine Learning #Private Equity