224: Marketing 101 for Non-Marketers with Guest Brenda Meller

Imperfect Marketing

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In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing.
Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former corporate marketer turned entrepreneur, national speaker, and author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." She also hosts the podcast "Enthusiastically Self-Employed."

Topics Discussed:

• Marketing Tips for Non-Marketers
• Importance of consistent marketing efforts.
• Breaking down marketing into manageable parts: visual elements, video, website, and overall brand messaging.
• Consistency in Marketing

Connect with Brenda Miller:

• LinkedIn
• Meller Marketing
• Podcast

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Chapters

1. Marketing Tips for Non-Marketers (00:00:00)

2. Leveraging Social Proof for Marketing (00:12:30)

3. Building Relationships for Effective Marketing (00:25:31)

4. Membership Program Marketing Strategies (00:32:19)

5. Email Marketing Success Tips (00:36:44)