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Ep. 2048 Welcome new co-host Barbara Fitzgerald | Masterclass US Wine Market
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Welcome to Episode 2048, in which the Italian Wine Podcast proudly introduces Barbara Fitzgerald as a new host, joining Juliana Colangelo for Masterclass US Wine Market. Listen to the InstaLive recording as Stevie Kim and Juliana Colangelo welcome Barbara!
More about today’s guest: Barbara Fitzgerald
With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.
Connect:
Instagram @aprilabottiglia
LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/
Website www.aprilacreative.com
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Until next time, Cin Cin!
Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!
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