Synthetic Engagement with Generative AI (with Debbie Reynolds)

The neXt Curve reThink Podcast

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Debbie Reynolds of Debbie Reynolds Consulting LLC joins Leonard Lee of neXt Curve on the reThink Podcast to coin and discuss what we believe will be a new problem that will impact out digital lives and businesses and digital advertising - Synthetic Engagement. Debbie and Leonard talk about how agentic generative AI applications are already flooding GenAI-fabricated engagement on social platforms which will inevitably have impact on the digital advertising and marketing. We ask the question, what are bot-to-bot engagement worth?
Leonard and The Data Diva parse through the bits and pieces of the EU AI Act that matter:

• What is Synthetic Engagement? (1:50)
• The problem with Agentic GenAI (6:15)
• What is synthetic engagement worth to advertisers? (9:50)
• A coming crisis of authenticity and trust on social platforms (16:46)
• What is the price we should pay for trust? (18:45)
• What are the potential impacts of synthetic engagement on the future of digital advertising and marketing? (24:42)

Connect with Debbie Reynolds at www.debbiereynoldsconsulting.com
Hit both Debbie and Leonard on LinkedIn and take part in their industry and tech insights.

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Chapters

1. Synthetic Engagement with Generative AI (with Debbie Reynolds) (00:00:00)

2. What is Synthetic Engagement? (00:01:50)

3. The problem with Agentic GenAI (00:06:15)

4. What is synthetic engagement worth to advertisers? (00:09:50)

5. A coming crisis of authenticity and trust on social platforms (00:16:46)

6. What is the price we should pay for trust? (00:18:45)